By ESTELLE PULESTON
Launched at the beginning of this year, Vimissia is a luxurious, proudly made-in-Canada brand that revolves around silk. The brand was founded by friends Victoria Zhadan, Evgeniya Burmaka, and Elena Smirnova, whom Evgeniya says had long shared a love for “beauty, craftsmanship, and the quiet confidence that silk represents.”
Forced by the war to all leave their home country of Ukraine, Evgeniya and Victoria both settled in … Read More
By DANA DONOFREE
Brenda in AnaOno’s Brandy Trish Molded Cup Bra and No-Show Brief
When I first met Becky Yee, creator of The Beyond Pink Project, I was immediately drawn to the intention behind her work. Becky isn’t just taking photographs; she’s capturing stories, strength, and transformation. Her images stop time in the moments that too often go unseen. When you ask Becky about her project she says:… Read More
Own Your Workout: Choose Your Perfect Anita Power Bra!Ready to conquer your next sweat session? The right support is everything, and Anita Active has the power players you need.
For the ultimate defense against movement, choose the Air Control DeltaPad, your secret weapon for Bounce Control. Need serious coverage? Go for the Extreme Control Plus for Full Cup Support. For Fall 2025, these bestsellers arrive in a bold, head-turning … Read More
The Anita Essential collection is a very popular range of comfortable, wireless, and seamless intimate wear known for its breathable fabrics, invisibility, and excellent fit. These delightfully uncomplicated intimates hug every silhouette softly and comfortably. Take a look at the new styles and hues for AW25!
Anita’s new Essential Soft Bodysuit (above) and Seamless Vest Top (below) are designed to fit every body shape beautifully, they feel like a second … Read More
By ELLEN LEWIS
WHY SUPPORTING THE UNDERFASHION CLUB MATTERS
Recently, I interviewed three women, ages 24-27, for a webinar I am planning for The Underfashion Club where I serve on the Board of Directors. This 67-year old non-profit organization is a cornerstone of the Intimate Apparel and Underwear Industry. Our webinar will explore how Gen Z shops, their relationship with social media and how they perceive their future careers. Why … Read More
By ESTELLE PULESTON
Launched last year by Ipek Ustay and Beyza Kirilmaz, Valnue is a Turkish brand centered around creating sophisticated, meticulously constructed pieces that seamlessly transition between being intimate apparel and elegant outerwear.
For 2025, the duo has created Marbelous Muses, a collection inspired by the Greek mythological tale of the Judgement of Paris in which Zeus selects a Trojan prince to settle a disagreement about which of three … Read More
Summer’s not over yet — and your lingerie drawer deserves a splash of fun before the season fades! Why not heat things up with some bold, feminine, and feel-good shades that capture all the joy of sunshine and sea breezes? From the zesty glow of Spiced Coral to the cool calm of Seafoam, the juicy pop of Berry Glaze, and the tropical charm of Turquoise, Montelle’s Summer 2025 fashion … Read More