The Anita Essential collection is a very popular range of comfortable, wireless, and seamless intimate wear known for its breathable fabrics, invisibility, and excellent fit. These delightfully uncomplicated intimates hug every silhouette softly and comfortably. Take a look at the new styles and hues for AW25!
Anita’s new Essential Soft Bodysuit (above) and Seamless Vest Top (below) are designed to fit every body shape beautifully, they feel like a second … Read More
By ELLEN LEWIS
WHY SUPPORTING THE UNDERFASHION CLUB MATTERS
Recently, I interviewed three women, ages 24-27, for a webinar I am planning for The Underfashion Club where I serve on the Board of Directors. This 67-year old non-profit organization is a cornerstone of the Intimate Apparel and Underwear Industry. Our webinar will explore how Gen Z shops, their relationship with social media and how they perceive their future careers. Why … Read More
By ESTELLE PULESTON
Launched last year by Ipek Ustay and Beyza Kirilmaz, Valnue is a Turkish brand centered around creating sophisticated, meticulously constructed pieces that seamlessly transition between being intimate apparel and elegant outerwear.
For 2025, the duo has created Marbelous Muses, a collection inspired by the Greek mythological tale of the Judgement of Paris in which Zeus selects a Trojan prince to settle a disagreement about which of three … Read More
Summer’s not over yet — and your lingerie drawer deserves a splash of fun before the season fades! Why not heat things up with some bold, feminine, and feel-good shades that capture all the joy of sunshine and sea breezes? From the zesty glow of Spiced Coral to the cool calm of Seafoam, the juicy pop of Berry Glaze, and the tropical charm of Turquoise, Montelle’s Summer 2025 fashion … Read More
By DANA DONOFREE
The AnaOno F(-)(.)B is FDA approved and crafted from soft, medical-grade silicone and comes with a fitted cover and storage box featured on Lingerie Briefs
When AnaOno launched over a decade ago, the mission was clear: to design bras that fit the bodies of breast cancer patients, survivors, and thrivers. But it wasn’t just about bras. It was about offering solutions, real and accessible solutions, for the … Read More
Blue is the quintessential color for summer swimwear—it’s like wearing a piece of the sky or a splash of the sea! These new Panache Swim collections embody the lively turquoise of tropical lagoons and the deep navy of midnight beach walks. Panache blues are cool, soothing, and effortlessly chic, making them the ideal choice for everything from relaxing by the pool to beach competitions. Additionally, blue flatters every skin tone … Read More
Top-selling Anita Active Air Control DeltaPad Sports Bra merges exceptional functionality with stylish design. The new, eye-catching Bubble Grey optical art design is one of the eleven colorful options in this award-winning style. The innovative material blend makes this sports bra incredibly lightweight, breathable, and comfortable to wear.
Recognized with the ISPO Award Gold by an international panel of experts, this Air Control DeltaPad Sports Bra is a truly versatile … Read More