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skin lingerie

The Beauty Is In The Details

Shell Belle Couture

As I was explaining a few days ago, with intimates “it’s all about the details”.  Yes, technical prowess is critical for fit and function, but with Intimate Apparel, it’s the special touches that transform a style into a seductive and elegant art form.  Unlike outerwear, which gets visual support from accessories, shoes, jewelry, even cosmetics, undergarments are constrained by the very fact that they sit so close … Read More


Many years ago while spear heading Macy’s branding initiative; I was given an opportunity to transfer to Ready to Wear.  To the surprise of many, I turned it down.  At the time, Lingerie was a profitable, yet somewhat mundane merchandising category in the then robust department store milieu.  So why eschew the glamour of fashion apparel for bras and panties?  As I told management while making my case for funding … Read More


Intimate Insider News

By Moira Nelson

Can you believe it’s almost Thanksgiving?  I have so much to be grateful for this year…  I don’t even know where to begin.  Without getting too sentimental, I would just like to say that it has been overwhelming, humbling and inspiring to watch my businesses grow.  And I have you all to thank for this!  Without you, my family, friends, fans, followers and supporters, I would not … Read More


Cool Curves ~ Curvy Kate

During the heady days of college, immersed in the bohemian lifestyle of the art student on campus, I became infatuated with the European painters whose unconventional techniques transposed the definition of art in the early 20th century.   I was particularly fascinated with the deconstruction of realism and the reconstruction of form into a simple, powerful statement.  And as with much of art throughout history, the female anatomy was a … Read More


Intimate Insider News

By Moira Nelson

As I think back on the past few weeks, I am inspired by mankind.  I have seen people from all walks of life coming together to support those who have literally lost everything as a result of Hurricane Sandy.  It brought people together who would not normally mix.  Barriers of race, creed, sexual orientation and socio-economic differences have been broken.  Here in Jersey City, we have witnessed … Read More


I was reminiscing yesterday about the huge Holiday dinners we used to host at our house while the kids were growing up. My husband’s famous stuffing, a family dish passed down from his grandmother was a magnet for our guests.  People were always asking for the recipe, which he preferred to keep to himself, adding to the aura of the meal.  In truth, it was a very simple dish, compiled … Read More


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