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Asi Efros

BY ASI EFROS

Lady Gaga wearing MURMUR Satin Sculpt Bodysuit Red for Haus Labs Campaign featured on Lingerie BriefsLady Gaga wearing Satin Sculpt Bodysuit Red for Haus Labs Campaign (photo by Christine Hahn)

Andreea Badala, CEO and Founder of the iconic brand MURMUR, epitomizes a modern-day amazon, a woman warrior, with a seductive combination of inner strength and beauty. I met with Andreea at the Evolution Concept Show in New York and was immediately taken by her talent, passion, and expressive style.

Paris Hilton wearing MURMUR Satin Sculpt Bra Top for Cosmopolitan Spain featured on Lingerie BriefsParis Hilton … Read More


By ASI EFROSSoubi Studios - Sporty Intimates by Sofia Bianchi featured on Lingere BriefsI first met with the UK-based bodacious young designer, Sofia Bianchi, at the Flying Solo New York Fashion Week in September 2021 where Sofia debuted her futuristic collection of slick dance-inspired bodywear. Soubi Studios - Sporty Intimates by Sofia Bianchi featured on Lingere BriefsWhile watching her creations flow against the blue sky of the rooftop runway I knew that I was witnessing the work of rare talent. After the event, Sofia graciously shared the details of her life … Read More


by ASI EFROSJournelle collection and interview with Guido Campello on Lingerie Briefs

I’m excited to have spoken with a connoisseur of all things intimate, Guido Campello, Co-CEO of Journelle. In this must-watch “Intimate Talks” interview, Guido shares the history of his family’s lingerie business, as well as speaks on the subjects of creative entrepreneurship, education, inclusivity, and innovation.

The Recipe For Success - Asi Efros & Guido Campello, Co-CEO, Journelle - Intimate Talks Series

 

Guido Campello was born and raised in Miami in a family of immigrants who embodied the best traditions … Read More


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