Submitted by Greg Wishart, owner of PantySalad.com, an on-line panty boutique
Panty Salad got its name from my favorite music station, Groove Salad, a SOMA FM online music station based in San Francisco. I thought the name was perfect because everyone likes panties, everyone likes salad, and I have so many brands and styles that they kinda look like a salad of panties when on my desk and lined … Read More
Many years ago while spear heading Macy’s branding initiative; I was given an opportunity to transfer to Ready to Wear. To the surprise of many, I turned it down. At the time, Lingerie was a profitable, yet somewhat mundane merchandising category in the then robust department store milieu. So why eschew the glamour of fashion apparel for bras and panties? As I told management while making my case for funding … Read More
When the Queen visited a nursery school last winter near her Sandringham estate as part of her diamond anniversary activities, the giddy 3- and 4-year-old pupils had a surprise for her: they hung up hand-made replicas of her underwear for a display called ‘The Royal Laundry’.
“Oh,” the amused monarch commented, “they’re doing the washing.”
This sort of cheeky … Read More
This Week’s Intimate Discovery: A big risk pays off for a Maryland lingerie entrepreneur
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[/lightbox]Location, Location, Location; The first lesson I learned as a merchant is that nothing is as important to the success of a retail operation as its location. It’s not only where you position product in the store, it’s also all about where the store is situated. That is why … Read More
This Week’s Intimate Discovery: Airy Soft Panties With a Featherweight Fit
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[/lightbox]It is no secret that I am always searching[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/05/Untitled-21.jpg”]
[/lightbox] for great fitting everyday basic panties. Recently, I tried the hi-cut brief (834175) from the B-Smooth Collection by Wacoal and I am hooked. Selling rapidly everywhere, this underwear is destined to be an inventory classic. Tagless and seamless, they literally … Read More
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It’s been raining all summer in the Northeast. So when the sun broke through last week for two consecutive days, it was a pleasure to actually sit outside on my porch and witness a butterfly floating through the milkweeds. The rainy weather has kept us cocooned since spring.
It’s hard to believe that it’s the middle of August and these colorful gems, often regarded as flying flowers, have already begun … Read More
