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coup De Foudre

By Ali Cudby

Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater.  In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.

The store was originally focused on high-end sleepwear, but customer demand drove the business in the direction of bra fitting.  After a couple of years, bra fitting became “the … Read More


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This week’s Intimate Discovery: Two capital boutiques cater to quality

I usually don’t get an opportunity to visit lingerie shops located outside the NY metropolitan area. What a treat it was, then, to stop by two very unique, very different and very well merchandised boutiques when I traveled to Maryland this week to visit my sister and do a little sightseeing in Washington D.C.  I was impressed at how well each store understood its customer’s … Read More


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