If you live in New York and commute anywhere, you’ve seen the sign “Watch the Gap” on railways everywhere. Leave it to NYC to change the global underground slogan from its original moniker, born in the UK, “Mind the Gap”. Perhaps it’s just American “speak”. After all, we are often admonished for our alien English, and New Yorkers have a dialect all their own. We should be thankful to our … Read More
It’s not easy for a brand to break into the America Bra market. The “Must Haves” for retailers are rigorous: innovation, value, design, stability and customer service. Square footage is a precious commodity. Allocation of funds to the foundations business is like a coveted membership in an exclusive club, much more difficult than other intimate categories where SKU assortment is not so intimidating. My first encounter with Curvy Couture was … Read More
It’s hot in Cabo. With the thermometer pushing 100°, way over the usual for May, the only place to be this past week-end was on the beach. But even the usual seaside hangouts seemed like pressure cookers; parking and plenty of people were a problem. The only solution was Santa Maria, the best kept secret, in my opinion, in this Mexican habitat. This quiet cove, void of vendors and party … Read More
In late 2012, a close colleague of mine asked me to look at a new foundation’s brand, Curvy Couture™ being prepared for a 2013 market launch. It’s not easy to break through merchandising barriers when it comes to bras and panties. I was immediately impressed by the quality but recognized some clear merchandising voids. A cohesive presentation in extended sizes was not yet available and so, as I need to … Read More
This blog is slightly late this week, but I have a good excuse: my daughter gave birth to a baby boy on Sunday so I have been a bit preoccupied. But I still have a great intimate story. When we left for the hospital last Thursday night, I had no idea that I would not be home for 72 hours. As you might imagine, I dressed quickly, not really focused … Read More
From the very first Christmas I shared with my husband in 1976 – he wasn’t my husband then – we would invest in a distinctive ornament for our family tree. It became a ritual and over the years, a quality collection of eclectic shapes and colors formed. In fact, we got a little carried away with the entire process. Gathering hand painted renderings of Snow White & The Seven Dwarfs, … Read More
By Lindsey Borchard
If someone walked up to you and asked you your bra size, would you be able to tell them?
I know you have all probably heard the statistics by now; 80% of women are in the wrong size. I know you would never buy the wrong dress size or you would never buy a pair of jeans that were slightly smaller then you needed. So why are … Read More
