By Kim Caldwell
Hurray! It’s wedding season, and that means I’m helping a lot of women find the perfect bra for their bridal gown, bridesmaid dress, mother-of-the-whoever frock and wedding attendee attire. Everyone needs supportive bras for their outfits!
And that includes my lovely cousin who is getting married this summer. She sent me a Facebook message asking for bra help, and her question is a very common one:
Hey … Read More
Submitted by Bekah Anderson, owner of The Fitting Room in Grayslake, Illinois
After stumbling upon a part-time job at a lingerie boutique in 2006, I almost instantly fell in love with doing bra fittings. At the time, I hadn’t thought it would turn into a career… but I quickly found a deep passion for helping women feel beautiful and confident in their own skin. 6 ½ years later, I opened … Read More
The minute I met Michelle Metens, owner and designer of Dollhouse Bettie, at Curve NY, I knew I was speaking to a merchandising soul mate. Even ensconced in a wheelchair and in some serious pain; she broke her leg while setting up the show, Michelle was determined to make sure I understood her mission. Deferring to reality, I convinced her that we would wait until after surgery to chat. … Read More
My colleague Jessica, Sale’s aficionado extraordinaire at Le Mystѐre, told me a very interesting wedding lingerie tale last week. Full disclosure, I am not sure she wants me to repeat it, but it’s such a testimonial to the brand’s bridal solution bras, that I just have to share. When Jessica got married, she wore a gorgeous strapless low back trumpet style dress. As some might know, wedding gowns can … Read More
Jessica solved her underpinning woes with the Soiree bustier available 32-40, B – G cup. Adding the lace overlay version, Sensuelle, was an obvious next step for Le Mystѐre. Some brides want the extra embellishment. But all of the Le Mystѐre bridal foundation solutions are a perfect retail fix.
By Jennifer Cermak
We hear allot about how hard it is to find swimwear if you are big busted and or plus size, but the true petite customer is actually my hardest to fit. Petite being the complete opposite of my personal curves-for-days (in every direction) body, it has been trial and error in finding out how to flatter smaller proportions. Following up with my inventory buyers this week, we … Read More
I’ve been waiting several months to discuss the new bralette collection from Yummie that I saw in Paris in January. Asked to keep it undercover until the launch this week, of course, I complied. Now as the first two styles, Audrey and Mallory deliver to retailers with great expectations; I can tell this brand story. Once again this contemporary company takes a step forward as it expands beyond … Read More