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Wacoal Visual Effects Minimizer to an H cup on Lingerie BriefsOver the weekend I finished reading F. Scott Fitzgerald’s “The Beautiful and the Damned”. I haven’t read Fitzgerald since my school age days, where literature courses required that we dissect his writing style. Frankly, I found the task laborious; so much description, so many words to make a simple point. But as I have grown less judgmental and more discerning with age, I decided to take another stab at this author whose books, written in … Read More


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BRIEF ALERT! Flirt Boutique

This Week’s Intimate Discovery:  Savvy Midwest Shop Zeros in on Soft Cup Bras

I had a great discussion with Jessica Gerard, owner of Flirt Boutique in St. Paul, Minnesota yesterday.  She emailed me to report the surge in her soft cup bra business.  She says that every new soft cup bra she receives “comes in and is gone”.  Sales of this category have escalated from 4 a month to 4 a week.  Flirt is … Read More


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