By Ali Cudby
When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand.
For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and bright colors. Just looking at two stores we examined earlier in this branding series – Secrets In … Read More
By Ali Cudby
Recently, a bra blogger asked if a particular fit problem could be attributed to breast tissue migration. That question prompted me to research the topic, because we owe it to our customers to understand the fit issues being discussed in the world.
Breast tissue migration has not been covered in my online bra fit school for professionals, The FabFit Academy, because I didn’t previously have an informed opinion on the topic. … Read More
By Ali Cudby
If only fitting lingerie was as simple as having a single bra size. Yes, I can hear the chuckles from the fitting community. We all know better. Bra sizes vary from brand to brand, and even within a brand from bra to bra. I was prepping the fitting room troubleshooting module for my bra fit training program, FabFit Academy, which got me thinking about customers’ conceptions … Read More
By Ali Cudby
It’s that time of year, and planning Mother’s Day promotions for your lingerie store should be in full swing. Yes – you may still be warding off the winter chill, but this is the time for gearing up for the year’s next big celebratory event. One good way to consider the holiday is to think about your audience; by that, I mean MAMA.
In this case, MAMA means:
Materials
Audience… Read More
The world of intimates is constantly evolving, and while consumers may not always be aware of the changes, innovation helps make women’s underpinnings increasingly supportive, comfortable and gorgeous. Intimate Innovations will look at the enhancing world of lingerie from the perspectives of materials, manufacturing processes and marketing.
Recently, Empreinte’s new Diva line brought innovation to the market through its unique use of materials. Namely, the Diva line is a seamless cup of molded guipure lace. … Read More
