By Ali Cudby
I occasionally hear retailers ask if they really need to attend the lingerie trade shows, and it always surprises me. There are so many benefits to being at the shows! There’s tremendous value in getting out of a store and into the larger world of lingerie.
First, retailers can feel isolated in their stores, even when surrounded by their staff. It can be lonely at the top, … Read More
Several years back when I was in the process of launching a major sleepwear brand for my company, my Design Director and I decided to create an entire collection around shades of green. There was a rhyme to our reason because this was a licensee recognized world-wide for their horticultural motifs. When we presented our plans to the Sales team, we got a lot of resistance. They insisted that historically, … Read More
We are all feeling the throwback of the current state of politics in the USA. It doesn’t matter what side you’re on, it’s frustrating. Just when the economy seems to be crawling back from the brink, we get front ended by partisan rancor. So, frankly, for me, the CurveNY show held at the Javits Center last week was a welcome respite. Not only was it an escape from the onslaught … Read More