When I was young, I used to give my mother a single rose on Mother’s Day. She told me that to truly appreciate the perfection of this flower, it needed to stand alone. Eventually this offering became a tradition and now, every time I see one, I am reminded of this extraordinary woman, her warmth, her class, her beauty both inside and out. I have never made much of this holiday, since one day a … Read More
By Ali Cudby
It’s that time of year, and planning Mother’s Day promotions for your lingerie store should be in full swing. Yes – you may still be warding off the winter chill, but this is the time for gearing up for the year’s next big celebratory event. One good way to consider the holiday is to think about your audience; by that, I mean MAMA.
In this case, MAMA means:
Materials
Audience… Read More
I spent a good portion of my career working for
a robe and sleepwear company that was well ensconced in the Turkish terrycloth market. I know a great deal about this business and have a special place in my merchant heart for this loungewear category whose loudest applause is always around a holiday. I have developed a fair share of bathrobes and given a plethora of them as gifts to friends and family over the … Read More
