This Week’s Intimate Discovery: Savvy Midwest Shop Zeros in on Soft Cup Bras
I had a great discussion with Jessica Gerard, 
owner of Flirt Boutique in St. Paul, Minnesota yesterday. She emailed me to report the surge in her soft cup bra business. She says that every new soft cup bra she receives “comes in and is gone”. Sales of this category have escalated from 4 a month to 4 a week. Flirt is … Read More
