Posts in Tag

swim blog

LionsLair logoSubmitted by Kimberly Berger, owner of Lion’s Lair Boutique in Islamorada, Florida

I started Lion’s Lair as an airbrush artist, painting on everything from motorcycles to murals to t-shirts to swimwear.  Due to the store’s tropical location, hand painted swimwear became a very popular item. In 1996 as a 26 year old, DDD-cup entrepreneur, I quickly realized that I wasn’t the only one that didn’t fit in mainstream sizes and size matched swimwear sets. My … Read More


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Having lived a good part of my young adult life on the south shore beaches of Long Island, NY  I was pretty familiar with the particular fashion life style of the surfing obsessed.   It’s all about utility, function and comfort and of course the bikini reigns. But the most interesting focus for me was the rash guard.  It’s presence in this market goes way beyond its original purpose: protection. It was not until I decided … Read More


Hot Trends ~ Swim 2015

By Jennifer Cermak

Gottex-Mercedes-Benz-Fashion-Week-Swim-2015-MiamiGottex at The Mercedes Benz Fashion Week Swim Show

After the great Swim Show, I got knocked in the head by my lovely 2-year-old daughter. This little bonk caused an abscessed tooth, root canal, infection, hospital stay and lowered my immune system so now I find myself with a sinus infection and cold during the end of summer. Needless to say working 2 to 3 hours a day on painkillers and … Read More


By Ellen Lewis

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As I dive deeper and deeper into the viability of swimwear business in Lingerie stores, I can’t help but examine the influences of the past on today’s amazing bathing suit styles.  It’s fun to see the evolution from more is less to less is more.  I stopped after the 80’s. I can’t quite wrap my head around the idea that the 1990’s is part of the “retro” world. Not yet, at least!… Read More


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Festive 4th of July outfits tend to err on the cheesy side – but splashing a little national pride into your weekend swimwear choices or your store window displays is always welcome. All we ask is that you dive into the style with class.

A great way to pull off the color block trend, and if done right this suit will play into nautical styling all summer season long.

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Fendi Color Block Lycra Bandeau

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Intimate Insider News

By Moira Nelson

Hey there lingerie lovers!  I apologize for not keeping up with the column these past few weeks….  My personal life got in the way of my lingerie life (yes, believe it or not, I have other aspects of my life besides bras & panties!)  Nonetheless, I’m back at it and excited to report on the latest happenings in the world of lingerie.  Here are a few Intimate Insights for the Week….

Corsetry … Read More


When I was a teenager, I was obsessed with the Archie comic book series.  I would sneak down to the Chateau Drug store two blocks from the house, spend all my allowance on Betty and Veronica dailies and hide them under the mattress before my mother came home.  I was supposed to be doing my homework.  At least she didn’t mind my dalliance during the summers.  I was allowed to take them to the beach.  … Read More


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