By ELLEN LEWIS
Patriotism: It’s a loaded word now a day in the USA. And that’s unfortunate. Nonetheless, I have absolutely no doubt that when push comes to shove, Americans are all in. We honor our troops, respect the sacrifices and pay homage to their victories. This weekend we will celebrate a national holiday specifically named for those lost in service, Memorial Day. For our citizens, it’s the official beginning … Read More
By KIMBERLY BERGER
Empreinte
Election years are notoriously difficult for retail stores. This year’s unusual presidential race has been no exception. Combine this with the fact that most women feel far from their prettiest at the onset of bathing suit season, and swimwear retailers really have their work cut out for them in 2016. Fortunately, the swimwear industry has us covered! Their offerings this year include some gorgeous swimsuits to … Read More
Besides my love of the Ocean, the desert has taught me another type of tranquility. It’s why I was so enamored with New Mexico when I visited there in the quest for an alternative lifestyle. In Cabo, I have access to both. But I have to admit, the Southwest United States holds a mystique all its own; familiar and relaxed with a culture grounded in the very essence of our … Read More
By ELLEN LEWIS
My recent fascination with the swimwear market has been relegated to new heights as I spend these weeks in a beach community that runs the gamut from laissez-faire to sophisticated chic. Since the world lives in shorts and bathing suits here in Cabo, it is natural for cover-ups to take a front and center position, not only at the water’s edge, but also in the streets. On … Read More
By Ellen Lewis
One of the wonderful things about Cabo is the synthesis of light, water, and color. Every time I travel here, I over pack. Then I live in the same 2 sundresses and swimwear the entire time. No one dresses for anything. Bathing suits and cover ups are the wardrobe de riguer. Take this one by Freya Swim; the Penza Fusion soft cup plunge, halter bikini top and … Read More
Having lived a good part of my young adult life on the south shore beaches of Long Island, NY I was pretty familiar with the particular fashion life style of the surfing obsessed. It’s all about utility, function and comfort and of course the bikini reigns. But the most interesting focus for me was the rash guard. It’s presence in this market goes way beyond its original purpose: protection. It … Read More
Festive 4th of July outfits tend to err on the cheesy side – but splashing a little national pride into your weekend swimwear choices or your store window displays is always welcome. All we ask is that you dive into the style with class.
A great way to pull off the color block trend, and if done right this suit will play into nautical styling all summer season long.… Read More
