By KIMBERLY BERGER
Any woman blessed with a D cup or larger is familiar with the challenge of finding a swimsuit that not only flatters and fits, but also supports and contains. Fortunately, many designers have recognized the needs of the busty customer and have recently filled the gap in the market. However, not all cup-sized swimsuits are created equal. So what should you look for when buying a suit?… Read More
As we all know, the swimwear market is very different than the lingerie world, yet when they cross bows, the similarities elevate bathing suits to another level of expertise. First and foremost is the fit element. Lingerie bra technology serves the intimate seascape of large busted women from a knowledge base line not pursued by most established swim brands. I will admit though that many of the fashion trends apparent … Read More
In my continuing effort to recognize the needs of pregnant women and their personal rapport with their body images during the maternity process, swimwear cannot be ignored. Yes it’s true, fashion trends have evolved (at least since I was pregnant) and regular swimsuits are perfectly acceptable. But I remember the evolving breast and belly sizes and the desire for not only fashion, but uber comfort and real support. Once again, … Read More
By Ellen Lewis
There is something about the Curvy Kate brand that always raises my youth radar. It could be that British influence, that fearless, festive, edginess that dares to be seen. It could be the extra bow, the mixed patterns, the candy colors or the just show it attitude. Targeted at a young, confident woman who is not afraid of her curves, Curvy Kate has now taken its 28-44, … Read More
By ELLEN LEWIS
On my way back to Cabo this past fall, I suddenly realized that I did not have one bathing suit upon which I could depend. Time was short, so I called my friends at Panache and did something I rarely do and asked for help. I needed a swim suit quickly to insure I had at least one when I left. Much to my surprise, I received … Read More
By Ellen Lewis
It’s a down time in the swim business right now, although suits continue to sell. September and October are a good time for creative contemplation. What’s more provocative than the illustrations of the vintage pin up artists. Swimwear has always taken a place front and center in this purview.
By Enoch Boles & Jim Shaeffing
By Pearl Frush
By George Petty & Howard Connolly
By Gil Evgren… Read More
By Ellen Lewis
As I dive deeper and deeper into the viability of swimwear business in Lingerie stores, I can’t help but examine the influences of the past on today’s amazing bathing suit styles. It’s fun to see the evolution from more is less to less is more. I stopped after the 80’s. I can’t quite wrap my head around the idea that the 1990’s is part of the “retro” … Read More