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swimwear blog

Swimwear 2014 Resort Trends

By Jennifer Cermak

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Arriving to stores mid-November, the 2014 cruise collections feature ethnic prints in bold colors like lagoon blue and tropical orange. Purple and lime move into accent colors featured in trims and accessories. And of course, the best bright white and jet black monochrome duo’s hit the shelves just in time for people to purchase a great happy hour suit.

So what is the lifestyle of the cruise customer? Lets break it down … Read More


lady-in-her-swim-suit-nI grew up a few miles from the Atlantic Ocean and by the time I was 21, I had moved to a seaside community nearby, and had an apartment literally at the water’s edge.  We spent a great deal of time on the beach, on the boardwalk and in boats.  This presented a challenge for me, a lushly endowed young woman who today would be labeled a Curvy Girl.  My swimwear options were a one … Read More


By Rhea Cortado

Without a plan and with the intention of “just looking,” I went to the Rose Bowl flea market in Pasadena. This is not a good idea. The Rose Bowl flea market is bigger than any flea market you have ever been to, multiplied by tens and a lot of it is redundant. If you get lost, there is no way someone can find you using descriptions like, “I’m by the booth with … Read More


Suit Up For Summer

By Jené Luciani
8 Steps to Finding the Perfect Swimsuit

This time of year, the barrage of bra questions I receive on a daily basis inevitably turns instead to those regarding something that’s just as tough to find the right fit – swimwear.

When it comes to quintessential California-chic fashions, few designers come to my mind more quickly than Trina Turk. Turk’s women’s wear collections – known for impeccable fit and gorgeous prints and … Read More


by Rhea Cortado

photo by Bielmann/SPL, via surf.transworld.net

December and January is North Shore season in Hawaii. Without getting too technical, it’s when winter storm swell collides into the north side of the Hawaiian islands, waves are famously huge and that’s when all the big surf contests happen. I’ve been following the flesh and glory on surfing blogs, Facebook, Instagram and Twitter. Fans and pundits may disagree on many things when it comes down to … Read More


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