Once and awhile I come upon a marketing idea that hits a particular merchandising nerve. This is just what happened with the Sybaris Lingerie brand, high-end intimates from France, whose gorgeous underpinnings I have admired for some time, but could not figure out how to integrate into the American specialty store milieu. But last week, while I was reviewing the current assortment, I had an “A Ha” moment. This is … Read More
We are all feeling the throwback of the current state of politics in the USA. It doesn’t matter what side you’re on, it’s frustrating. Just when the economy seems to be crawling back from the brink, we get front ended by partisan rancor. So, frankly, for me, the