Posts in Tag

the Little Bra Company

By HOLLY JACKSON

The Yvonne lace trim moulded bra from The Little Bra Company for petite frames as featured on Lingerie Briefs

When I was younger I thought that only women with larger cup sizes had lingerie issues. It must be so easy, I thought, when you could just walk into a lingerie store and buy anything on the rack! It wasn’t until I got older and developed a group of friends who had a wide variety of body types that I realized that petite women had just as many issues finding their size … Read More


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By ELLEN LEWIS

The Erika wirefree bra from The Little Bra Company as featured on Lingerie Briefs

I am back in Mexico for a month with my 6 year old grandson, a powerhouse of endless activity. It’s been one week, 100 games of Sorry, endless questions requiring immediate answers, a 500 piece jigsaw puzzle to be sorted. Between all of this, I am trying to work. How does someone so small produce so much energy? I’ve watched him grow from the toddler every grandparent brags about into a personality … Read More


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by DEEDEE CROSLAND ~ Audio BriefsEmily Lau - owner of The Little Bra Company interview with Deedee Crosland - Lingerie Briefs

Emily Lau founded The Little Bra Company in 2007 out of a personal need and desire to create beautiful bras that fit petite and smaller-framed women.  Audio Briefs‘ Deedee Crosland interviews Emily and explores her efforts to balance a start-up brand with her successful career as a television producer. Ultimately her passion for designing and manufacturing niche bras for petite women won.  The Little Bra Company is now … Read More


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latte and laduree on Lingerie Briefs

In NYC yesterday, while waiting for a latte at an edgy coffee shop on Madison Avenue, I started to contemplate why I was feeling upbeat about spending $4.50 on a cup of coffee. The answer is really simple: in the scheme of things, it’s really the small luxuries in life that can alter perspective. This city is full of them; little treats that are singularly expensive but really worth the resulting lift. One doesn’t need … Read More


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COL-CHRISChristine Lingerie

Curve NY was, as always, a 3 day marathon of appointments for me. I missed a few interesting brands and worst of all, lost my notebook containing two full days of notes. Not to worry, resurrection is imminent as I make contact with each company whose input is somewhere in a NYC taxi cab.

Curve is a giant gallery of brands and my preference is to curate trends prevalent to the industry as … Read More


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E009-Mercedes1

I’ve been doing a lot of writing lately about the surge in curvy and plus size intimates, and I will continue this trend, because frankly, a great deal of the innovation in the market is surfacing from this venue. But today, I want to focus on another consumer need, currently neglected by the fast volume business predators unwilling to nurture and savor a very important niche in the Lingerie business, the small busted woman.  What … Read More


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Untitled-1

One might think that a petite woman has no wedding dress woes. But perfection matters to every bride.  Remember that this woman has a small frame and enhancing her assets is part of the presentation.  The Little Bra Company caters to a woman who wants to make the best of what she has.  Here the Sascha strapless and the Lucia blue lined lace overlay padded push up promise smooth, supportive underpinnings that are as beautiful … Read More


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