Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis
Posts in Tag

vintage lingerie

Beautiful Bottoms ~ Then and Now

April 5, 2014

by Shirley Freeman

From the very practical to the glamorous and sexy, undies haven’t really radically changed though the years. Panties, bloomers, knickers, skivvies, briefs, thongs, girdles, smoothers and unmentionables… whatever they’re called, women have had a love affair with the coverings of their beautiful bottoms for decades.

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Were these perhaps the first thong? Roger Schaal Diana lingerie – Paris c.1925, and today, Mimi Holliday Bisou Bisou Pearl Lace Bow Thong compares nicely.

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In 1954 … Read More


For Auld Lang Syne ~ Lingerie That Lingers

December 31, 2013

1920 knickers

Today is New Year’s Eve and that time each year when we reminisce.  I was thinking about how I became so enamored with Intimate Apparel. I was never a girly girl.  It was never about the concept of sex appeal.  When I was a young woman, I shopped in vintage and recycled clothing stores because I had a proclivity for old things.  Somehow they made me feel unique, independent and not a fashion clone.  When … Read More


Retro Green ~ Lingerie That Endures

December 11, 2013

by Ellen Lewis
There’s nothing like the past to preview the future.  And personally I have always had a passion for the finery of yesteryear. Add to the equation my favorite color, green. My only revelation, all these retro styles come from a time when I was young. Nice to see the inspiration preserved.

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Irving Penn photo and Crinoline at Syneys’s Vintage Clothing 1950’s

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Nylon Panties by Lucie Ann and Remington Typewriter

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1960’s Fashion Lingerie

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Indulge ~ Dottie’s Delights

November 12, 2013

126626506__413114bI am leaving Cabo this week, traveling back to the East Coast via California where I need to stop for both professional and personal reasons.  Vegge Out time is close to over, but I did actually read a few good books and watched a few good movies that I probably would not have rushed to see back home.  The first film I rented at Blockbuster (yes they still have Blockbuster in Mexico) was The Great … Read More


Branding 101: What’s Your Brand Promise? Secrets In Lace

September 22, 2013

By Ali Cudby

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In my last Retail Briefs column we began looking at branding in the world of lingerie. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.”

One company that is exceptional in this regard is Secrets In Lace. Secrets In Lace began as a bricks-and-mortar store in 1984 – almost 30 years … Read More


Emerging Talent ~ Shell Belle Couture

September 6, 2013

Shell Belle Couture Speak Easy silk crepe de chine pajama on Lingerie Briefs
There is always emerging talent percolating in the Intimates market and I watch very carefully to see which labels appear to have “legs”.  I tend to wait to see who survives several seasons, ships on time, develops new product with continuity and has a focused vision with customers returning for more.  Those are the collections I like to highlight, because, in fact, they appear to be establishing themselves as true brands worthy of recognition in … Read More


The Renaissance of Appliqué

July 7, 2013

Layla L’Obatti

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Putting together my last few posts it was hard not to see a distinct trend emerging, the revival of the appliqué. I think handmade brands like Honeycooler and Knickerocker (both coincidentally from California) are pioneering some of the most innovative and inventively playful design.  Then, I started to take note of more established luxury brands:  Carine Gilson and La Perla who have started incorporating shaped appliqued surface designs into recent collections albeit in … Read More


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