Posts in Tag

wacoal-america

By ELLEN LEWIS

Wacoal-America Stark Beauty on Lingerie BRiefs

It’s been a very difficult year for me. The disappointment and disillusionment with my government has been a great weight to bare. To counterbalance my state of mind, I embarked on a research project which involved a lot of reading about presidential politics and the personalities that have led our country ever since the American Revolution. This past summer, on the heels of Ron Chernow’s book, Alexander Hamilton, I read a slew … Read More


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As experts in the intimate apparel industry, Wacoal is constantly producing innovative solution based products that help women look and feel good. One of these solutions is the minimizer bra, which the brand has not only designed with special features, but they took it one step further to include the same aesthetic in select shaping styles. Visual Effects minimizer reduces your bust profile up to 1” and the beautifully innovative design smooth bulges for a … Read More


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Wacoal_ZipSport-bra

Stay fit this summer in the Zip Front Sport Bra, a new style, by Wacoal. This high impact zip front style is the first of its kind in the sport bra marketplace. Innovatively designed with a front close zipper that securely locks you in place, the zip front is equipped with thin foam cups to provide a great shape with no show through and the hidden underwire provides maximum support. The plush bottom elastic is … Read More


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Wacoal Bras of Summer 2016

Your beauty 101? Sunscreen, a healthy-looking glow and a smooth bra from Wacoal. Get ready for summer with our Bras of Summer must-have styles ideal for any look. Our strapless bras are a supportive and comfortable companion to your bare shoulder looks. Try our fully adjustable T-back/convertible bras, helps to reveal more you, less bra straps. Our array of T-shirt bras provides coverage for close-fitting tops and tees, while our sport selects range from low … Read More


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For April, we celebrate our BBF: Best Bra Forever!

Wacoal

This bra of the month style is considered the holy grail of T-shirt bras by offering opacity without padding. The Basic Beauty Spacer Underwire T-Shirt Bra’s innovative spacer fabric is light and airy with no show-thru making this bra the perfect foundation for everyday use. Instantly receive firmer and smoother results along with maximum coverage and control in your favorite tee and knitwear pieces. To complete Read More


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Many years ago, during my tenure as a buyer at the venerable Abraham & Straus, now part of Macy’s, I was given a choice of positions, most within my comfort zone; ready to wear and accessories.  However, there was an opening in the Cosmetics Division and I decided to take that job, because I was curious about this category where merchandising was driven primarily by the vendor and marketing ruled all.  I was 28 at … Read More


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Forever Young ~ b.tempt’d

The moment I saw this image of the b.tempt’d Sheer Desire bra and panty set, I had a flashback to my college days in Philadelphia.  The bare wood floors and exposed brick walls against which the young model is sitting remind me of my first apartment shared with my boyfriend and some friends during our junior year at Penn. A renovated brownstone deep in the urban decay of what was then South Philly, we … Read More


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