Swimwear Just Like Mom

April 16, 2014

By Jennifer Cermak


As spring rolls into the lands and we joyously see the snow melting away and temperatures reach tolerable levels, it sparks a hint of hope that a summer does in fact exist, and it is on the way. The season also brings swim lessons starting and the rush of children looking for suits.


Lily Sunshine, Jenn’s daughter, in Ondade Mar

There are many options for kids swimwear outside of designer suits, Gap and Janie & Jack both offer quality options to get both boys and girls kids swimwear through the season at under $30 a suit. But if you are a swimwear fanatic, like me, nothing is more fun then to dress your little one up in your favorite designer. My daughter, Lily Sunshine, has 5 suits waiting in a suitcase for our upcoming vacation. She is only 19 months old, but already can rock an Ondade Mar bikini with the best of them.

Seafolly One Piece


Seafolly – My daughter has a few of these, you cannot beat the quality of these little suits. If you are a lover of ruffles and frills you can always find a great piece. Sporty styles are also available if you are training in the next pro surfer.



Maaji – One of the coolest brands making suits for cool kids. These mix and match prints are trendy and bold, a statement that splashes in fun. Not to mention if you are lucky enough to be a mommy that can wear a woman’s Maaji bikini – countless matching opportunities!


Pily Q

Pily Q – Great prints in sizes from baby to tween. I adore that sisters all could have the same matching suits and different styles


Ondade Mar

Ondade Mar – I adore the playfulness of these little suits, with just a hint of girly for our little ladies. Great cover-ups too! Many of the prints match into the woman’s collection, including matching tunics!


Melissa Odabash

Melissa Odabash – A collection of exquisitely detailed mini suits and cover-ups. Nothing is cuter then a half pint rocking an embroidered tunic and a pair of Haviana’s, right? Mommy just may have the matching outfit too.

Lux Finds – Gucci- yes. Oscar de le Renta – Yes. Little Marc Jacobs – Please. Might be worth the splurge for the picture opportunities!


Lilo Tati

Lilo Tati– Fantastic prints with just the right details to be delightful. These little suits are so darn cute, it is easy to get carried away with how many you “need”. The boys style is a perfect fit for any beach vacationer

Tiger Joe – Manufactured by Seafolly, these great little shorts have style and edge perfect for the up and coming surfer in your life.

Tucker + Tate – Adorable board shorts with waves and whales and all things boy worthy for the beach.

Quicksilver – Great little shorts at a good price point. (Dad can get matching shorts too!)


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Swim Briefs


Contributing Authors

Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.