Briefs

By ELLEN LEWIS

When a star in any industry rises to the top of their trade, you often will see them on the Red Carpet. They are lauded for excellence in performance and recognized among their peers for superior skills. I started thinking about this several weeks back while reading Charles Dickens classic novel, David Copperfield. Dickens gained notoriety during his life time for his beautifully configured prose. Dickens was a master of the written word and I never really understood it until I listened carefully to his extraordinary ability to turn a phrase. His technique mesmerized me. The descriptive detail engineered into the pages weave a tale not easy to forget. I could not put the book down.

As you know, this blog is about incorporating everyday observations into the essence of lingerie; finding a symbiosis between a great product and my lifestyle. When I learned (through the grapevine) that Wacoal’s Red Carpet strapless bra had hit the number one spot on the NPD Intimate Sale’s report and that it was, in fact, the only strapless style to have ever achieved this position, I immediately correlated it to my recent encounter with Dickens’s work. Like Dickens, this style’s excellently crafted construction has catapulted it to celebratory status. Engineered to guarantee the famed Wacoal comfort and support, this strapless bra satisfies a huge variety of fuller breast shapes:  round, shallow top/full bottom, east/west, pendulous, uneven. What makes the Red Carpet achievement so much more interesting is that, not only did it reach number one on the Lingerie billboard, but that it did it in the height of winter, not the traditional strapless selling season. Clearly it satisfies a much broader consumer need than the norm. Launched in 2011, the Red Carpet Bra is revered by fitters for its enduring quality and continuity in fit ranging from 32-44, B-H cups. Like Dickens, time has positioned it as an icon in its niche.

“The Red Carpet Has to be Felt to be Believed.” ~William H. Macy

By ELLEN LEWIS

Palanquera with bowl of fruit

I love evaluating product with Claudia Ochoa, founder and creative director of the CLO Intimo brand. Every time we chat, she has a story to tell; her catalyst for a new collection of intimates. What appeals to me in these tales is how Claudia celebrates the Columbian culture and the women who inspired it. I have written several blogs about this since I discovered the brand some years ago when the iconic Fortuna chemise caught my attention. The brand, birthed in 2003, was one of the first labels to zero in on the bralette as a seminal piece of any retailer’s assortment.  Clo remains a key supplier whose vision has stayed on message as this shape took hold and has now become a critical piece of many … Read more


By ELLEN LEWIS

Skin Lingerie on Lingerie Briefs

There are two types of beaches here in Cabo: crazy or calm. Medano, the famed seashore, is stacked with hotels, bars blasting music and hyper activity: jet skis, water taxis, massages, parasailing and hawkers selling Mexican paraphernalia. It boasts a spectacular view of the famed arches. It’s often crowded, noisy and bursting with energy. We go there a lot. It’s only a couple of miles from our home, social and full of tourists and very little beats the view. Then there are little seaside treasures like Viudas Beach, a small sandy enclosure braced between rocky embankments that is virtually empty (except during holidays). The absence of amenities pretty much keeps the population at bay. If you want simplicity, it is perfection.

Skin Lingerie on Lingerie Briefs

And that it was a few … Read more


By ELLEN LEWIS

Natori Bali Print Pajamas on Lingerie Briefs

My mom has been gone over 30 years but I still think of her, almost daily. I am older than she was when she passed. I knew she was young at the time, just not this young. Her presence is vivid this week. Yesterday would have been her 97th birthday and Sunday is Mother’s Day. Images seeded deep in my memory murmur: home baked cookies often pilfered by my friends after school, driving her to the hospital before sunrise for her nursing shift so I could use the car, cocktail parties replete with bartender that I spied on from the top of the stairs, the scent of Joy perfume, the roses she was constantly cutting from my yard and reading, always reading, in a zip … Read more


The Cadolle Legend

By ELLEN LEWIS

Cadolle haute couture lingerie on Lingerie Briefs

There is some controversy about who invented the first bra. The final answer is unequivocally Herminie Cadolle, who secured the first “brassiere” patent in Paris in 1879. Founder of the legendary Maison Cadolle, Herminie was the first of six generations of Cadolle women dedicated to celebrating the female form in tandem with the cultural environment of the period. The House of Cadolle  is famed for its technical prowess and fashion flair. Poupie’s costume designs for Monica Bellucci in the last James Bond movie, her celebrity clientele and medical patent continues the long tradition of innovation throughout the history of Cadolle.

Cadolle La Collection on Lingerie Briefs

On a personal note, I met 5th generation Poupie Cadolle several years ago. Responsible for redefining the silhouette with the transformation of the traditional … Read more


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