Briefs

A Leg Up ~ Pretty Polly Hosiery

By ELLEN LEWIS

Jumbo Fishnet tights from Pretty Polly legwear on Lingerie Briefs

All this conversation about integrating lingerie into ready to wear wardrobes got me thinking about my years as a legwear buyer and our mission to take hosiery from basic nude to lingerie for the legs. In those days, choices were limited. Finding color, pattern, extended sizes and eccentricity was a fishing expedition. I know I am dating myself, but seeing the Pretty Polly brand, memories flooded back. Leave it to the British to cover the gamut of leg fashion. From Kate Middleton’s comeback nude pantyhose to the trend loving tights and leggings that can make or break an outfit, Pretty Polly has such a plethora of styles; it’s quite difficult to zero in. These fishnets, one example of the breadth of design within a specific fashion niche, reflect the versatility of the brand’s collections. This once edgy style is now a viable participant in a layered closet. It’s not easy to showcase velvet, shine, metallic, and subtle texture.  Added to the mix is their bestselling secret socks and mock pull ups. Pretty Polly is a bounty of leg candy. One feels compelled to open each package, make a fist and stretch the patterns over the hand. But, alas, this can’t happen on line.

Diamond fishnet anklets from Pretty Polly on Lingerie Briefs

Pretty Polly is not just a fashion brand, even though it was their famed suspender tights that brought them ashore in North America several years ago. Their global business has been built on a foundation of respected basics. Recognized as an iconic British super-brand, Pretty Polly has been “dressing legs” since 1919.  There’s great added value here: another lifestyle wardrobe layer and an easy up sale at the register. What better than customer satisfaction coupled with added retail volume?

Diamond fishnet tights and abstract net tights from Pretty Polly on Lingerie Briefs

Pretty Polly fishnet tights on Lingerie Briefs

Fishnet tights from Pretty Polly on Lingerie Briefs

“Not Adding Value is the Same as Taking it Away” ~Seth God

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By ELLEN LEWIS

Etched Lingerie Maya bra on Lingerie Briefs

Once and awhile I come across a product that makes me break my “blogging rules”. That is, I don’t believe in reviews; (they are much too partisan) and a product needs to be around for several seasons before I accept its viability in the market. However, I have made an exception for the nascent brand, Etched Lingerie. I first heard the name in the lead up to their launch at The Lingerie Selection in August. Believe me; I was skeptical when I learned that this collection consisted of one bra style, Maya and its matching Misha brief. Although I was born and bred on the concept of key item merchandising, a foundations brand usually needs a broader base of product to … Read more


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By ELLEN LEWIS

Olivia Von Halle on Lingerie Briefs

On September 28th, the inimitable Jos Berry founder, and creative director of Concepts Paris, will be hosting the Creativ’Lab live at the New York Interfiliere show. (Details Here) For me, personally, Concepts Paris has, for the majority of my career, been the premiere source for researching the creative process in lingerie design and development. The information that Jos and her team share is substantiated by the global access that Concepts Paris has to worldwide trends in textiles, color, print and style.

There are always multiple messages that will be delivered at Jos’s seminars. But this season, the critical story, in my opinion, is the evolution of lingerie as it spreads its wings and travels beyond the boudoir to … Read more


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I debated the inspiration of today’s article, torn between the rage that is Hurricane Irma and the visit I made Saturday to The Metropolitan Museum of Art to participate in The Shady Ladies Tour.  The dichotomy of these two experiences speaks for itself, or does it. Challenge, either by Mother Nature or the courtesans depicted through Art History can still be defined as provocation, rebellion and confrontation. Both are symbols, organic or artistic, of defiance.

Hurricanes historically and currently continue to viscerally disrupt our lives. My house in Cabo has just sustained substantial water damage as a result of the recent tropical upheaval, Lidia. Irma had the state of Florida under siege. Most of us here in the Northeastern US were treading water in anticipation … Read more


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Helen Sanchez Luxury Lingerie on Lingerie Briefs

Last week I visited Helen Sánchez at her Chelsea (NYC) Atelier.  Fruit, rugelach, coffee and a lengthy conversation about the loss of “affordable” luxury at retail ensued. I’ve known from the onset that the evolution of big box stores into a banker’s paradise would stem the tide of design creativity at retail. But I really believe in the pendulum effect (I’ve been reading a lot of history this summer). Art cannot be stifled. Perseverance can seed a barren landscape. Helen was well schooled in the fundamentals of design, graduating from FIT to apprentice under the venerable Norma Kamali. But it was the desire to make her own statement that steered her to take the leap. That jump can be treacherous, flying in thin air for … Read more


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Turkish Delight Candy on Lingerie Briefs

I wonder if C.S. Lewis knew exactly how much his use of Turkish Delight as a provocative ploy by the evil witch in The Chronicles of Naria would become a symbol of seduction. This delectable candy took on a magical connotation as the evil enchantress used it as bait to induce the impressionable young Edmund to her will (The Lion, The Witch and The Wardrobe). This ancient dessert, perfumed with rose petals and dusted with sugar is very difficult to resist. It is a delicious article of persuasion.  I learned this myself on my first business trip to Istanbul, where in the Grand Bazaar colorful mounds of this Arabian confection lay in wait for the next victim of desire. My Turkish colleague introduced me to … Read more


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