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Fashion Illustrations ~ Hybrid Design

August 7, 2017

This week Tina continues the discussion about the hybridization of design. In her blog, she expounds on how the current state of world affairs has impacted culture. The old rules don’t apply. READ and SEE more here. . . .Read more

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Beyond the Beach ~ Skin Swim

August 4, 2017

Skin Worldwide Ltd. has taken their established mission of “addressing the body” to an entire new level with the launch of their 2017 swim range. Based on their extraordinary success at the recent Cabana show in Miami, Skin Swim has hit a retail nerve. Designed to take a woman “from the beach to dinner, to a work out, or running to take the next flight” this collection tells a story of “swim she can live in”.  READ and SEE more HERERead more

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Back to the Future ~ P.J. Salvage®

August 1, 2017

PJ Salvage Anniversary Print Flannels on Lingerie Briefs

The very first lesson I ever learned as a merchant was the pursuit of the key item and how to maximize its potential. The term “key item intensification” became a maxim for good retail practice. Identifying a product and expanding its exposure while eliminating styles trickling along in sales is the mark of a savvy buyer. This practice carries through to the wholesale venue. It takes only one great item to build volume. Back in the early days of Macy’s intimates private label division, when I was charged with directing its growth, we identified the flannel pajama as the bearer of our key item flag. In fact, I have firm memories of “bidding wars” between executives at our corporate meetings. There was always competition between … Read more

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Audio Briefs ~ Behind the Scenes with Curve’s Meghan Murray Cox

July 31, 2017

We are particularly excited about Deedee’s interview with Meghan Murray Cox. On the eve of the semi-annual Curve shows Meghan shares some insight into what this critical lingerie trade show strives to accomplish for both buyers and brands. Listen here. . .Read more

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Hidden Figures ~ AIKYOU Lingerie

July 28, 2017

AIKYOU bras for A cups on Lingerie Briefs

Recently, I finished listening to the American Biography, Hidden Figures. It is the story of three brilliant African-American women whose work at NASA served as the brains behind one of the greatest accomplishments in American History: the launch of John Glenn into space.  Many of you may have seen the movie, which was extremely well done. But, the book delves far deeper into the lives of these women, the enormous challenges they confronted and the sheer strength of character that navigated their very tenuous path to success. The essence of their triumph is in the details that one cannot really absorb in a film. Their struggle against a racially afflicted mid-19th century culture and their tireless efforts to rise above in order to create … Read more

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Happy Birthday Hanky Panky

July 25, 2017

Hanky Panky 40th birthday celebration on Lingerie Briefs

For the 40 + years since I began my career, I have lived by the credo that communication is the key to success and that relationships matter. In business this philosophy is, in my opinion, the formula for longevity. Last week I attended the 4oth birthday celebration for Hanky Panky at the West Edge on the Highline in NYC. The party was given by partners Gale Epstein and Lida Orzeck who, 40 years ago decided to take a leap having already begun alternative careers, and found their iconic lingerie company. Defying text book thoughts on driving a profitable intimate business, they have honored their liaison with their long time domestic suppliers and continue to manufacture exclusively in the USA.  Based on their foundation of quality,their … Read more

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Mission Statement

Lingerie Briefs is my virtual Lingerie boutique. The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It is an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer. Our mission is to prove that … 
 Ellen Lewis