Retail Briefs


Planning Your Lingerie Business for 2015

November 23, 2014



Today you might be thinking about Black Friday, Small Business Saturday and the holiday rush. It’s also important that you’re thinking about your goals for 2015.

In my most recent monthly webinar I walked through a quick and easy method to plan your financial goals for the year ahead. It’s a little different from the usual ways of doing things, and also fun and very effective. Here’s the overview…

They key to planning for success is to begin with the end in mind. In other words, start with an understanding of the outcomes you want to achieve in the year ahead.

ASK YOURSELF: How much money do I want to make in 2015?

From there, take your goal and break it … Read more



Lingerie Retailers Can Learn From the New Special K® Ad

November 10, 2014



The other day I was watching TV and an ad jumped off the screen at me. It’s not a new ad, but the message is directly tied to something I’ve been talking a lot about recently. The ad was for Special K® but wasn’t actually about cereal. It was about jeans.

Well, not exactly about jeans. Let me explain…

As many lingerie professionals know, jeans, bras and swim suits are the trifecta of clothing items many women dread shopping for most. These women listen to the myths about fit, which send women negative messages about finding bras (and jeans and swim suits) that are the “right size.” These three items also force women to confront the aspects of their bodies … Read more



Lingerie Fashion Week’s Message for Lingerie Retailers

October 30, 2014

By Ali Cudby


Lingerie Fashion Week is a celebration of independent brands showcasing their perspectives for the press. There’s nothing like a fashion show to let designers tell the world what their brand represents via garments, styling and attitude.

For retailers, the runway shows are entertaining, but at the end of the day, only the product matters. When the goods arrive, there are no glitter-strewn models and carefully selected tunes. The merchandise must stand on its own.

Assessing the product for what it is and what it offers retailers is the lens I used at Lingerie Fashion Week. From that perspective, the clear takeaway is the sheer range of options being featured for a wide array of bodies.

Petite to full figured.


Bella Petite


Tia Read more



First, Stop Wasting Money in Your Business

October 12, 2014

By Ali Cudby


The other day I was talking to a lingerie retailer who was unhappy with the take-home pay her business was generating. She wanted her store to throw off more money. Knowing my success boosting lingerie businesses for clients, she solicited some advice.

I asked what she might do to generate income, and her responses were pretty standard…

  • Have a sale
  • Advertise the store
  • Be more active on social media
  • Hire a PR firm
  • Consider web-based sales

These are some of the answers I hear most from retailers when they are looking to juice things up.

But do these methods produce results.

Sadly, too often the answer is NO. Retailers spend their money on advertising or give it away through discounting without fully … Read more



ATTENTION! Lingerie Retailers – New York Fashion Week Affects YOU This Spring

September 28, 2014


Monique Lhuillier - Runway RTW - Spring 2015 - New York Fashion Week

Innerwear-as-outerwear is a venerable favorite at New York Fashion Week, and this year was no exception.

Commando brand was decidedly a fashionista favorite, being intentionally shown under sheer looks at Monique Lhuiller, Tadashi Shoji and others. Their two-faced tech shapewear slips were also worn as skirts in looks at Milly.

Says designer Kerry O’Brien, “Commando’s high-waisted panties and shapewear briefs were having a moment on the runways at New York Fashion Week!  We’re known for invisible raw-cut comfort, so it’s very exciting to have our products showing intentionally as a key part of top designers styling their sheer looks. The sheer trend is big for spring and our undergarments provide the coverage needed to pull them off with confidence.”




Knowing the … Read more



The Myth About Bra Fitting

September 7, 2014

By Ali Cudby


I received an email from a woman recently, and she was very upset. “Ali, Can you please help me understand what I’m doing wrong with my bra?” She went on to tell me about a shopping experience she’d had at a specialty boutique. She’d had a fitting, and the concept of sister sizing had come up. The fitter told her the smaller band/larger cup combo was better while the customer thought the larger band/smaller cup combination was more comfortable.

“I just want to know which was the right size so next time I’ll know what to look for,” she said.

The email got me thinking.

While there are often good reasons why a customer might do better in the long run with … Read more