Submitted by Bekah Anderson, owner of The Fitting Room in Grayslake, Illinois
After stumbling upon a part-time job at a lingerie boutique in 2006, I almost instantly fell in love with doing bra fittings. At the time, I hadn’t thought it would turn into a career… but I quickly found a deep passion for helping women feel beautiful and confident in their own skin. 6 ½ years later, I opened The Fitting Room!
My boutique is situated on the first floor of a historic building in a small town near Chicago. I wanted to design a space that didn’t look or feel like a retail store… a place that felt private, cozy, and feminine. I envisioned women walking through the door, and immediately feeling as … Read more
Hello, my name is Lindsey Runyon, and I’m the owner of Bellefleur Lingerie Boutique in Seattle, WA. Working in a lingerie boutique was my first job when I was just 15 years old. The mother of my boyfriend at the time owned a store in Kirkland, WA (where I grew up) and asked if I wanted to work, and I said “why not?”. From my first day steaming silk nightgowns in the back, I was hooked. I loved the products, the store environment, and the customers, and always thought “one day I want to own a lingerie store.” I didn’t really give any thought to when or how.
I went on with my life and went to college for interior design, and started my own … Read more
Submitted by Candice Gwinn, owner of Trashy Diva in New Orleans, Louisiana
My clothing company, Trashy Diva, expanded to include a fully-stocked lingerie shop shortly after Hurricane Katrina. It became clear to me that women wanted to see a bigger selection of beautiful intimates that just wasn’t being found in the French Quarter. I’ve always been a fan of corsetry and carried a large selection of traditional Victorian-inspired, steel boned corsets in our dress shop. So, naturally, I loved the idea of stocking even more undergarments!
As you may know, the Trashy Diva brand is based on retro style, and although we don’t make most of the lingerie that we stock, we are passionate about well-crafted styles in fine fabrics that get their inspiration … Read more
Submitted by Iris Clarke, owner of Iris Lingerie in Brooklyn, NY
I started working in a corset lingerie store when I was a teenager. While I was working there, I encountered a lot of challenges such as fitting bras and girdles. I then moved on to Bloomingdales in the 1980’s and worked along with buyers. During my nine years at Bloomingdales a company called Wacoal entered the scene, as well as LaPerla, Lejaby, Rigby &Peller and more. My next stop was at Le Mystѐre where I worked with bra design for 9 years. One of the bras happened to be the Tisha, a big showcase bra on the Oprah Winfrey Show.
Then I took a big leap and made the heartfelt decision to open my … Read more
Last week my friend Marina, author of our Intimate Vision column, took me for a visit to the Dover market on Lexington and 30th street in NYC. Duplicating the existing concepts already in sync in London and Tokyo, this is the conceptual inspiration of Rei Kawakubo creative master of the Japanese brand Comme Des Garcons. Much discussion abounds about the eccentric content and the artful interiors that make this shopping experience a new approach to merchandising. Nonetheless, controversy is, in my opinion, just what is needed to catapult the retail industry out of the white box syndrome that has taken the USA hostage. Tagged as a “Slow Shopping” experience, this seven floor studio of known and emerging designer brands is a continual stage for the … Read more