By HOLLY JACKSON

Parfait Lingerie Adriana Bralette in deep nude as featured on Lingerie Briefs

Bralettes were starting their lingerie industry takeover before COVID-19, but the pandemic has only accelerated the demand. Consumers are looking for more choices without sacrificing support and comfort. Parfait Lingerie’s best-selling Dalis and Adriana are two great options. Recently launched in deep nude, this rich chocolate brown color reminds me of hot chocolate and feels perfect for the cooler autumn weather

Parfait Lingerie Dalis Bralette in deep nude as featured on Lingerie Briefs

The hugely popular wirefree Dalis Bralette  is engineered in a buttery soft modal fabric that is deliciously soft against the skin.… ...Read more


By ELLEN LEWIS

Lingerie Fabric, Color, Trends as featured on lingerie briefs

The most inspirational part of my market travels to Paris has always been the Interfilère Exposition where I school myself in fabric innovations and color direction. Forums showcasing macro-trends impacting lingerie design and development provide critical information impacting the creative process. The energy of the Fair refuels my research. It is where brands draw their design ideas. It speaks to the future of the Lingerie market.

Lingerie Fabric, Color, Trends as featured on lingerie briefs

This season was different. No travel, no fairs, no touch, no feel, no interaction.  … ...Read more


By ELLEN LEWIS

Lucy Jones Lingerie silk skater dress as featured on Lingerie Briefs

I’ve been mulling over how to present Lucy Jones Lingerie, the British heritage brand that was re-launched in 2019, 30 years after its original entrance into the luxury lingerie market. Considering the seismic shift in the current retail landscape, one might say that timing is a problem; but I think not. Lucy’s eponymous collection, sold in the 1980’s to a bevy of renown high end stores, was consistently heralded by the fashion press and was a go to choice for celebrities.… ...Read more


By ELLEN LEWIS

Dita Von Teese Madame X lingerie as featured on Lingerie Briefs

I know a product has entered the mainstream when season after season it remains the anchor of a brand’s collections. The Madame X bra, panty and suspender from Dita Von Teese has continued its journey from inception, in 2014, to Fall 2020, when fans can collect their 12th iteration of this glamorous set in emerald green.  I am sure that the continued sales are a result of Dita’s belief that beauty is personal, and each woman expresses it in her own unique manner without compromise.… ...Read more


By HOLLY JACKSON

Elila Curvy Figure Chloe Bra 2818 as featured on Lingerie Briefs

Being home so much for the past six months has really made me appreciate the basics in my wardrobe. I used to love getting dressed up everyday, but like the rest of us I’ve spent lockdown and beyond in sweatpants and jeans. I’ve quickly learned to appreciate a great fitting basic, like my favorite Universal Standard jeans and my Elila Chloe Bra.  They fit perfectly, they make my figure look better and they’re comfortable for pretty much any activity.… ...Read more


By ELLEN LEWIS

I am not an opera connoisseur, but the remarkable music, superior voices, lavish sets, opulent costumes, and overall theatrics speaks for itself. When I reflect on the Opera, many of my life’s touchstones come into focus. There is Chagall’s renown ceiling fresco in the famed Paris Opera House whose viewing, despite multiple attempts, has forever evaded me. The emotive rapture of figure skater Katarina Witt as Carmen dying on the ice to win the 1988 Calgary Olympics; its impact on my daughter’s passion to skate.… ...Read more


By TINA WILSON

Ruth Bader Ginsburg collars as illustrated by Tina Wilson for Lingerie Briefs

My first thoughts upon hearing that Ruth Bader Ginsburg had passed away were selfish. They were not reflections on her resting in peace, of the loss for her family and colleagues or the end to her suffering but thoughts of my own personal melancholy. I dwelled on how we are so fu*ked with the imminent possibility of a judge who will be selected and vetted solely along partisan lines and certainly not by the content of their character. … ...Read more


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