By ESTELLE PULESTON

Edge of Beyond Charlotte collection as featured on Lingerie Briefs

Founded in 2014, Edge o’ Beyond is one of the most distinctive lingerie brands around. Not only is it known for its optional chain accessories which can be clipped onto almost every garment, but any luxury lingerie fan will also instantly recognize their signature style of distinctive shapes combined with deluxe and eye-catching fabrics.

Edge of Beyond s/s 2021 as featured on Lingerie Briefs

The latest collection, for Spring/Summer 2021, includes a mixture of reimagined customer favorites plus new designs to fall freshly in love with, and is described by the brand as “a celebration of vibrant color and detail”.… Read More


By ELLEN LEWIS

Hanro long nightgown in bright yellow as seen on Lingerie Briefs

I am not sure what excites me most about Hanro’s Laura gown, this brilliant yellow or the easy lounge shape, both of which defy old school sleepwear rules.  Personally, I laud both the color and the comfort factor. I already know that the cotton modal fabric will be incomparable in softness and unique in its construction. Like everything Hanro creates, it will be an investment in premium quality insuring longevity and by default, supporting sustainable efforts. The Laura collection fits seamlessly into their 2021 moniker, the TOUCH OF HANRO an ode to the extraordinary feeling of Hanro products on the skin.… Read More


Skarlett Blue Plie Bralette as featured on Lingerie Briefs

Influenced by the functionality and flexibility required in ballet workwear, Skarlett Blue launches the Plie performance bralette. Constructed in an ultra-breathable Coolmax™ and Lycra™ Spandex fabric, this style is a perfect solution for low impact sports, wardrobe layers or simple loungewear. The seamless 2-ply front combined with the over the head feature creates soft supple support for sizes XS-L. Convertible fully adjustable straps, a flat one inch under band and the absence of padding and wires guarantee that Plié will stay in place and bend effortlessly with a woman’s body.… Read More


by ASI EFROSCarol Coelho Intimates - exquisite lingerie featured on Lingerie Briefs

Carol Coelho has mastered the intricacy of lace and silk while first designing magnificent bridal gowns and then, in 2015, launching her own collection of exquisite lingerie, Carol Coelho Intimates

Carol Coelho Intimates - exquisite lingerie featured on Lingerie Briefs

In my interview with Carol, she gave me a glimpse of her creative process.

“One thing I still do today is what I call a ‘double-take.’ Before I say NO, I look again and ask myself WHY NOT? How can this NO be a YES? What will it take for this to be its full potential?… Read More


By ELLEN LEWIS

Maison Lejaby 3-part bra for great support up to H cups as featured on Lingerie Briefs

One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased the breath of fashion choices under their brand umbrella for large breasted women, a major asset once they find their preferred fit.… Read More


By ESTELLE PULESTON

Freolic Luxury /silk and Lace bra and panty set as featured on Lingerie Briefs

UK-based Fréolic, which was created by Evgeniya Kharaim in 2016, is a premium lingerie brand that’s making the ‘bespoke’ shopping experience a whole lot more accessible. The label allows customers to effectively design their own made-to-measure set by picking from a selection of pre-designed shapes, adding customizations such as padding or a longline band, and finally picking from a vast array of silk colors and laces to bring it to life.

When Fréolic first debuted, it was much like any other luxury lingerie brand – producing seasonal collections, showing at trade shows, and offering wholesale.… Read More


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