THE FRENCH LINGERIE LOFT show, presented by Lingerie Francaise, was cozy, even quaint and it was a pleasant contrast to all the trade shows and fairs normally held in big cold spaces. I walked up the stairs after entering on Bleecker street and was greeted to a demonstration by Caudalie, the French skin care brand. Women were sitting around a big white wooden table sampling and applying assorted creams as demonstrated by a brand representative. It felt like someone’s home and I felt like I walked in on a dinner party just before the main course. I looked over at the kitchen and there was a group of people huddled and laughing in front of the lovely spread of crudité, pate, wine and pastries.

While everyone was focused on magic serums to heal and repair the skin, I had the strategically placed racks to myself. All the … ...Read more

Ellen Lewis shares her Lingerie Trends for the rest of 2018 on Lingerie Briefs

A few weeks ago, I sat down with Deedee Crosland, publisher of The Naked Point of View. In this Podcast, we discuss my take away from my recent research excursion into the 2019 lingerie market. My impressions, based on brand and retail input, speaks to the current industry dynamics: the influences that frame the foundation of the industry in which I have been a part for over 35 years. As some things stay the same, much more has evolved. Today, we address inclusion, sustainability, transparency, simplicity, elegance, sensuality and of course, innovation and fashion quests. I hope you will take a moment to listen. It was a pleasure chatting with Deedee.

Listen to Deedee’s interview with Ellen Lewis

click small box to the left below to start audio…


Deedee’s love and knowledge of lingerie, her passion for storytelling and connecting … ...Read more

Get ready for Cruise Season with Anita and Rosa Faia Swimwear! SS19

Aluna Wave, a captivating zigzag pattern with delicate stripes in black and white. This print looks fantastic with the matching bottom as well as a solid black color. The Aluna Wave series can be purchased as mix & match separates and is available in our Rosa Faia and Anita Care collections.
Another successful pattern is the Utopia series, which is available in the Anita Care and Anita since 1886 collections.Utopia swim collection from Anita for 2019 - featured on Lingerie BriefsIt combines contrasts of abstract leaves in vibrant trend right shades of blue and emerald, which displays a fresh and modern look.
Utopia swim collection from Anita for 2019 - featured on Lingerie BriefsThe Pretty Dots Series, available in the Anita Care and Anita since 1886 collections, features a retro look with its uniquely shaped white dots with bright pink highlights.
Pretty Dots swimwear 2019 available in Anita Care and Anita featured on Lingerie BriefsThe wide selection of styles in this series ranges from feminine chic swimsuits to a charming swim … ...Read more


Prima Donna Baboushka collection on Lingerie Briefs

When Prima Donna first told me that they wanted to show me the new Baboushka intimates collection, I thought “really”?  This name (an alternate spelling for the Russian babushka) literally means grandmother. Growing up in a relatively Jewish neighborhood with more than my share, including myself, of Russian descendants, I must say, beautiful luxury lingerie is not the first thing that came to my mind when I heard this word. More like Fiddler on the Roof, wooden nesting dolls or my gray haired Grammy in her dark shapeless shift anchored by a long line bra with 16 hooks on the back. Overtime, babushka has come to refer (in certain circles) to the utilitarian scarf worn by peasant women. How does a luxury brand whose reputation for beautifully appointed foundations and excellence in large breast fit, arrive at this appellation?

Prima Donna Baboushka collection on Lingerie Briefs

And then I saw the actual bras and … ...Read more


There are lots of buzz words driving the market right now: body positivity, sustainability, and transparency to name a few. These are movements perpetrated by the modern consumer that are substantially shifting retail culture. Magnified by the pervasiveness of social media, one can’t ignore these themes percolating in today’s culture. It’s a call to arms about our perspective on humanity, the climate and ultimately our planet. Brands have begun to address these issues and take a stand. Some of this is a marketing ploy. After all, we live in a capitalist state. Frankly, how we communicate the message is less important then why. In this tell all environment, powered by the internet, there are indie companies, startups on a quest, that are growing because they are fueling the Millennial/ Gen Z obsession with all aspects of product clarity.

At Lingerie Briefs, we respect this, but also understand … ...Read more

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