By ELLEN LEWIS

Wood Underwear for Men as featured on Lingerie Briefs

I knew I was on to something when I decided to turn up the heat on the men’s underwear market. There are so many diverse channels percolating in this venue; combinations of traditional basics, classic luxury, men’s body form, edgy, environmentally astute, and more. But its not just the diversity emerging in this space, it’s the addition to the woman’s lingerie business that the potential presents. The number of female consumers who get the viability of purchasing men’s underwear for their male compatriots is increasing.… Read More


By ESTELLE PULESTON

Her Pony, lingerie inspired festival wear as featured on Lingerie Briefs

Around this time every year, festival wear becomes a fashion talking point. For some brands though – among them, Australia-based Her Pony – this section of the clothing industry isn’t just a seasonal trend, but a year-round lifestyle.

Her Pony, lingerie inspired festival wear as featured on Lingerie Briefs

Founded in 2010 by Lauren Stein, Her Pony describes its garments as “festival treasures”. There’s beaded fringing, shimmering sequins, and bold 60s and 70s-esque prints galore – it very much screams ‘music festival’! But as someone working in the field of intimates, I can’t help but notice the similarities with the silhouettes of underwear and swimwear too.… Read More


Surf, Swim, Skin

By ELLEN LEWIS

Cerritos Beach in Mexico featured on Lingerie Briefs

That’s me pictured above! Hanging out at Cerritos, one of my favorite beaches in Baja, Mexico. Cerritos is well known for its surfing vibe and general laid-back attitude. We ‘gringos’ go there to escape the Cabo party scenes and the treacherous surf for which most of the area is known. Surfing, a big-time activity here has never appealed to me. I fear some crazy sea monster will swallow me up. (Strange since I have absolutely no fear of a 1000 lb. horse, me astride, cantering through the desert).… Read More


Body Chains

By LINDA DYETT

Livy Body chains as featured on Lingerie Briefs

I’m besotted lately with chains—jewelry chains–not just slung around the neck, but draping, crossing, crisscrossing, cascading, and dipping down the body. We’re seeing them in gold, silver, brass, studded with charms and gems.

There’s something mesmerizing about this jewelry. Not only does it glorify our curves and silhouettes, but placed on the collarbone area, the shoulders, the decollete, the midriff, the back generally, and the vertebrae in particular, it shifts our perspective about which body parts can be beautiful, which have a voluptuous quotient.… Read More


By BECKY YEErobe, bra & panty by Natori featured on Lingerie Briefs - Becky Yee photographerMay is Asian American Pacific Islander (AAPI) Heritage Month.  It’s a time when we can pay tribute to and celebrate the generations of Asian and Pacific Islanders who have enriched America’s history and are continuing to contribute to its future success. (Above photo: robe, bra & panty by Natori, Thigh Highs by VienneMilano & jewelry by Pono)

There are many exciting things going in the lingerie industry and these four women featured in this article are honoring the past of their AAPI heritage but embracing the present and creating a new future for all of us to share their beautiful designs and products. … Read More


BY ASI EFROS

Lady Gaga wearing MURMUR Satin Sculpt Bodysuit Red for Haus Labs Campaign featured on Lingerie BriefsLady Gaga wearing Satin Sculpt Bodysuit Red for Haus Labs Campaign (photo by Christine Hahn)

Andreea Badala, CEO and Founder of the iconic brand MURMUR, epitomizes a modern-day amazon, a woman warrior, with a seductive combination of inner strength and beauty. I met with Andreea at the Evolution Concept Show in New York and was immediately taken by her talent, passion, and expressive style.

Paris Hilton wearing MURMUR Satin Sculpt Bra Top for Cosmopolitan Spain featured on Lingerie BriefsParis Hilton wearing Satin Sculpt Bra Top for Cosmopolitan Spain

“I find endless sources of inspiration in the intimacy of lingerie and the delicate gestures of dressing and undressing.Read More


By ESTELLE PULESTON

Pattricia A. Garde lingerie and ready-to-wear as featured on Lingerie BriefsFor fans of the lingerie-as-outerwear trend, Pattricia A. Garde is a gem of a brand. It was founded in 2015 by Teerawit Jenwitthayachai, who, after studying fashion design in both Bangkok and Paris, discovered she couldn’t find any bras she liked after returning to Thailand. So she set out to design some herself!

Pattricia A. Garde lingerie and ready-to-wear as featured on Lingerie Briefs

While Teerawit believes that lingerie should be functional, she also views it as an accessory. Just like a bracelet or a pair of shoes, it’s something you wear to express yourself.… Read More


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