By HOLLY JACKSON

Elomi Molly Maternity Bra for Plus sizes in blush as featured on Lingerie Briefs

You’d think that at a time in your life where everything (including your breasts) get bigger that more maternity brands would be focusing on making an expanded range of cup sizes. The reality is much different. If you’re above a G cup it can still be hard to find a maternity or nursing bra that works for you, especially if you still want to keep your beloved underwired bras on. Some of this is due to the simple fact that larger cup size bras are genuinely harder to design and manufacture as well as a more expensive development project.… ...Read more


By ELLEN LEWIS

I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full disclosure: although, I always valued their soft hand, meticulous construction, comfortable styles, and extraordinary quality, I admit, they seemed a bit too “traditional” for me.… ...Read more


By ALISON CONNOLLY

Ruban Noir Lingerie as featured on Lingerie Briefs

The Ruban Noir SS20 collection, with its minimalist innovative style, looks like it came to us from the future.  Well, the future with a bit of 90’s inspiration mixed-in, as you can see from a selection of vests, crop tops and biker shorts. But with its sleek no-frills silhouettes, metallic lame accents and graphic color contrast elements, we are undoubtedly seeing a brand that represents a modern world.

The brand’s designer, Stéphanie Weinich, designs for the “woman who questions the traditional codes of sensuality and smartly incorporates her masculine side.” … ...Read more


You may remember that Emma Harris gave a sneak preview of the first of her AW20 lines in March – then Covid 19 hit.  The British luxury lingerie and loungewear designer, who has her own atelier based in Ilkeston, Derbyshire, responded to the crisis by promptly turning her hand to producing much needed scrubs for Britain’s NHS.

She also found time to launch a Lockdown Loungewear collection, Anais, designed for everyday essential wear.Emma Harris AW20 Melody Collection - gorgeous lingerie as seen on Lingerie BriefsNever one to stay still, after a somewhat busy lockdown, Emma Harris is also now back in full swing with the second preview of her AW20 collection – Melody.… ...Read more


By ELLEN LEWIS

Triumph Lingerie Fit Smart wirefree bra, a new approach to sizing as featured on Lingerie Briefs

Timing is everything and no statement could be more prescient apropos Triumph Lingerie and their new Fit Smart Bra. Launched early 2020 on the cusp of Covid 19, it is a revolutionary wire free design that adapts instantly to a woman’s breast shape and promises ultimate comfort all day long. Wire free bras have been surging in the Intimate world, even before the ‘work from home’ credo changed our lives. The exclusive construction of the Fit Smart bra takes the growing quest for comfort, a softer profile, lift and adaptable fit to a whole other level.… ...Read more


By HOLLY JACKSON

Louisa Bracq Julia full cup bra and panty as featured on Lingerie Briefs

I picked up embroidery as a serious hobby several years ago, so the minute I stepped into the Louisa Bracq booth at Curve I knew that I was experiencing this craft in a different way. Embroidery has always been a critical element of lingerie design, but the embroidery at the foundation of the Louisa Bracq brand is unique. It is the epicenter of their DNA. It is no surprise that Louisa Bracq’s heritage is founded in embroidery design and production.… ...Read more


By ELLEN LEWIS

LoveSuze lingerie as featured on Lingerie Briefs

It was quite serendipitous that, during a Curve seminar last February, I found myself sitting next to Suzanne Macbale, founder, and designer of the nascent LoveSuze brand. Some years back Suzanne and I had collaborated when she was a V.P. at Victoria’s Secret and I was positioned at one of VS’s sourcing arms. An extremely talented designer of playful, sexy lingerie and trained in the highly technical infrastructure of Victoria’s Secret’s product development process, she helped design many of the panty shapes that are used across the industry today.… ...Read more


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