This season Maison Lejaby embarks on a powerful journey of feminine self-discovery with a robust field of new, rejuvenated, and timeless lingerie collections. Saturated in a range of twenty-two joyful colors these groups celebrate the brand’s optimistic and uplifting attitude. Invoking Lejaby’s belief that lingerie must be simultaneously “demanding and delicate” each style is designed to insure comfort, creativity, sensuality, and support. In its quest to satisfy a growing audience of women, Maison Lejaby is now available in a scope of sizes from 32-42, A-H cups and XS-XXL.… Read More
By ELLEN LEWIS
Merchandising instinct: It’s an undefined presence that niggles your gut suggesting the emergence of an idea about to catch fire. It has successfully guided my decisions for my entire career. For the past several years it has been the growing presence of the men’s lingerie business. And when I say lingerie, I do not mean underwear exclusively. Being an American daughter of the 70’s and married over 40 years to a plaid shirt, Costco kind of guy, this concept probably entered my airspace when it did only because of my profession.… Read More
By ELLEN LEWIS
When Curve asked me if we might be interested in hosting a Lingerie Briefs Designer Salon at the New York show from Feb 27 to March 1, I was intrigued. My initial thoughts: we could create a Gallery of entrepreneurial brands, similar to the very popular Designer Gallery on our digital platform. Although our brand mission is to curate the entire Intimate Apparel Marketplace, I have always been a cheerleader for the “little guy”. What I mean is the designers and shops that can’t compete with the “big guys” like corporations and big box stores.… Read More
Photographed By BECKY YEE
In just a few weeks 1/6 of the world’s population will celebrate Chinese New Year. The annual holiday kicks off this year on Feb 1. Everyday activities are paused as the population begins several weeks of festivities. The color red will be front, and center highlighted with gold as the Chinese people commence their annual jubilee, this time in honor of the tiger.
Red is a very important color for Chinese people. It symbolizes good fortune and happiness. It’s an auspicious color theme.… Read More
By ESTELLE PULESTON
Love a good bralette? Hate briefs that dig in? If you’re looking for lingerie you can fully relax in, allow me to introduce you to Understatement, a Swedish brand that puts comfort at the core of its design process.
Founded by Marie Stolt and Maria Lager in 2017, Understatement is an underwire-free, padding-free zone, where every fabric is chosen both for its sustainability and its softness. They’ve even done away with the standard fabric care labels, replacing them with flexible silicone versions that will never feel itchy.… Read More
By LINDA DYETT
For months now (maybe years), I’ve longed to profile La Fille d’O, the most daring, visionary, body-savvy, fit-savvy, and also fashion-savvy among today’s avant garde lingerie providers (and there are plenty of them). Whatever you think underwear is supposed to be, this indie Belgian lingerie wholesaler-etailer-retailer is here to dispute your premise. Yet I hesitated to write it up. La Fille has so much going on—an electrifying inventory that re-prioritizes the erogenous zones and tests their limits–that I was left stymied. What to include?… Read More
By ELLEN LEWIS
Skin and Pluto
I am not particularly fond of blog lists rounding up the years gift ideas or proffering opinion on what are the best intimates in the market. These judgements are personal, a reflection of the authors tastes. We are a platform of merchandising information, not reviews. It is never our intention to postulate.
But recently, in discussion with my partner Shirley and my social media director, Alison on the subject of our lingerie drawers and how they have morphed during the pandemic, it is interesting to note that our choices fall easily into the much hyped comfort zone.… Read More