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aubade

By ELLEN LEWIS

The Bow Collection by Viktor + Rolf for Aubade Lingerie on Lingerie Briefs

Years ago when I first became acquainted with French Lingerie, I was most impressed by the unique design artistry of each brand. In an instant, design details clarify the brand’s ethos providing a distinct fashion and fit profile. Aubade Lingerie is, in my opinion, the quintessential embodiment of elegant bravado: simultaneously seductive, playful, romantic and always on trend.

It’s no surprise then, that the “Bow” capsule collaboration between haute couture designers Viktor & Rolf and Aubade is such a dynamic and sensual statement.… ...Read more


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Parlez Vous Aubade?

By ELLEN LEWIS

Aubade Troublant Desir on Lingerie BriefsI studied French diligently in school with big plans. I wanted to work at the United Nations and French is one of the 6 official UN languages. So when my merchandising career began (another story for another time) I questioned the viability of my education. You don’t hear that much French in New York’s garment district. But as my retail path veered into Intimate Apparel, I realized that I was wrong. French is more than a language; it is an entire lifestyle.… ...Read more


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Several years ago I had the privilege of working for a while with the eponymous NYC lingerie shop, La Petite Coquette.  This merchandising gem is a brand within itself, an enticing enclave of exquisite underpinnings and essential underwear that epitomizes the French intimates DNA.  It does not matter that the store carries many other labels from around the globe; the “je ne sais quoi” mystique is clarified in every nook and cranny of this sensual and soft environment.  This boutique is a passionate love affair between lingerie and the women who appreciate its true purpose; feminine empowerment.… ...Read more


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Chic Allure ~ Aubade

As a teenager, my father promised me a trip to France if I proved the seriousness of my intent to learn the language.  Meeting his expectations, off I went with the Experiment in International Living to immerse myself in the French lifestyle and discovered a culture inexplicably entwined with feminine mystique.  I learned my lessons well.  My conservative parents’ values were a bit jarred, however, when I returned to the States decked out in a bright floral print tent dress constructed from paper fiber fabric and canvas espadrilles purchased in a flea market in the Pyrenees Mountains. … ...Read more


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By ELLEN LEWIS

Aubade at Salon International de la Lingerie featuring artist Hang Wei as seen on Lingerie BriefsAubade

Last week, post Paris shows, I recapped my impressions of Interfilière , which focuses on color, prints, materials and major messages that will affect Intimate Apparel design in the future. The exposition takes us into the 2021 design timeline. Today, I zero in on the Salon International de la Lingerie, which runs in tandem with Interfilière and targets actual product ready for the AW 2020 retail season. These two Fairs precede the NY Curve show which we will review in the next few weeks.… ...Read more


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By ELLEN LEWIS

Anita Swimwear using Econyl fabric made from plastics as featured on Lingerie BriefsRosa Faia (with Econyl® fabric)

The retail swim season takes off this month as winter sets in and the big escape begins. I confess that I am no swimwear maven, but I have been exposed to the category during my entire Lingerie career. Swimwear shares many of the fit and function issues as innerwear, particularly bras, panties and shapewear. It’s an important category for many Intimate Apparel boutiques, because it shares the same concerns with body issues with which women often struggle.… ...Read more


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