By ELLEN LEWIS
I was never enamored with the idea of walking down the aisle in all white. I get the attraction. I know it’s a keepsake. But there’s just a piece of me that can’t accept its one time use. I’d rather buy a horse. (At least I can ride her any day)Despite this attitude, I most admit that I have always been enchanted with wedding dresses. The intricate, ornate, and detailed integration of … Read More
By ELLEN LEWIS
The Rya Collection is a smorgasbord of luxury lingerie desserts, not so different than a Viennese table at a wedding party: an over the top offering of confections, designed to seduce the eye into one more moment of indulgence. It’s no wonder that Rya is recognized as an exemplary source of bridal sleepwear. Founder Flora Backer (former creative head of Flora Nikrooz) is known for her amazing aptitude for combining classical elements … Read More
By HOLLY JACKSON
I have had a major love affair with Rya Collection since they launched their first sheer robe! A surprise for me at Curve NYC this year was that they are finally launching a plus size collection. My bank account may not be nearly as excited as I am.
What wasn’t a surprise was that Rya Collection’s plus-size pieces play to the same strengths as their core size pieces. The line is … Read More
Recently, photographer Stephanie Hynes was commissioned by the lovely Flora Backer, founder and creative head of the Rya Collection to shoot her spring 2019 Look Book. Perfect timing as far as I am concerned; we are on the cusp of the 2018 bridal season and fresh from last weekend’s royal wedding obsessiveness. Flora, who launched her new brand at retail in the fall of 2017, … Read More
This week I had a WOW market day. My friend and colleague Flora Backer (aka founder of Flora Nikrooz) invited me to preview her new brand, the Rya Collection, before she launches next week at Curve NY. The styles are all Flora at her creative best. She has ventured forth on her own because as she explained to me, she wanted total freedom to create out of the box elegance. Infusing her work with … Read More
By ELLEN LEWIS
As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change. It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk of being wrong. For a … Read More
By ELLEN LEWIS
Le Petit Trou
Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There was an air of anticipation … Read More
