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the rya collection

By ELLEN LEWIS

The Rya Collection Bridal Lingerie as featured on Lingerie Briefs

I was never enamored with the idea of walking down the aisle in all white. I get the attraction. I know it’s a keepsake. But there’s just a piece of me that can’t accept its one time use. I’d rather buy a horse. (At least I can ride her any day)Despite this attitude, I most admit that I have always been enchanted with wedding dresses. The intricate, … Read More


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By HOLLY JACKSON

The Rya Collection as featured on Lingerie Briefs

 I have had a major love affair with Rya Collection since they launched their first sheer robe! A surprise for me at Curve NYC this year was that they are finally launching a plus size collection. My bank account may not be nearly as excited as I am.

The Plus size Rya Bridal Collection as featured on Lingerie Briefs

What wasn’t a surprise was that Rya Collection’s plus-size pieces play to the same strengths as their core … Read More


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A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Exclusive images of the Rya Collection photographed by Stephanie Hynes on Lingerie Briefs

Recently, photographer Stephanie Hynes was commissioned by the lovely Flora Backer, founder and creative head of the Rya Collection to shoot her spring 2019 Look Book. Perfect timing as far as I am concerned; we are on the cusp of the 2018 bridal season and fresh from last weekend’s royal wedding obsessiveness. Flora, who launched her new brand at retail … Read More


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Rya Collection by Flora Backer on Lingerie Briefs

This week I had a WOW market day. My friend and colleague Flora Backer (aka founder of Flora Nikrooz) invited me to preview her new brand, the Rya Collection, before she launches next week at Curve NY.  The styles are all Flora at her creative best. She has ventured forth on her own because as she explained to me, she wanted total freedom to create out of the box … Read More


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By ELLEN LEWISMontelle Bra & Fleur't tuxedo PJ as featured on Lingerie Briefs

In our second installment of Survivor Stories, we begin our deeper dive into the real lives of domestic abuse victims. These are men and women who have emerged victors having escaped their perpetrators and found peace and purpose. They have chosen to shed light on their heinous experiences in order to raise awareness of this pervasive cycle that is more prevalent in our society than many … Read More


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By ELLEN LEWIS

The Rya Swan robe in shell as featured on Lingerie Briefs

As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change.  It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk … Read More


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