Something beautiful is blooming at Maison Lejaby this Spring. The Belrose Collection, in a soft lily print, replicates the iconic Miss Lejaby best-selling shape and fit. Captured in 4 key styles, these pieces are a beautiful floral addition to the Maison Lejaby Lingerie Garden.
Using a French semi rigid lace for the bras and a very supple stretch jacquard lace for the panties, these designs are trimmed with an … Read More
By TINA WILSON
There is a great deal of talk about comfort. All apparel is now comfortable according to the brands that deliver loungewear, sleepwear, underwear, sportswear, footwear and just about everything else one can think of.
Comfort can come in many forms. I crave the comfort of a text message from someone I have not seen in months. I need the comfort of seeing my great nieces and nephews … Read More
By ALISON CONNOLLY
No Body is Nobody campaign photos by Luo Yang http://luoyangphoto.com/
NEIWAI, which means inside and outside in Chinese, is a lingerie brand that gets it when it comes to empowering everyday women.
Founded in Shanghai in 2012, NEIWAI specializes in minimalist designs made from quality cotton fabrics for both men and women.
For the past few years the brand has developed marketing campaigns that challenge the … Read More
By ELLEN LEWIS
At the moment, it’s probably not particularly politic for me to use the word hero in reference to a lingerie product, but I am a merchant at heart. In conversations with stores during the past few weeks, in specific, Forever Yours Lingerie in British Columbia, the Bra:30 collection has definitely been heroic. Owner Sonya Perkin’s fabulous Instagram stories portraying just how easy and comfortable these bra tops … Read More
By HOLLY JACKSON
It’s easy to treat customers groups as a monolith. When consumers demanded better plus-size lingerie options years ago several large companies stepped up to fill the abyss. It is now reasonably easy to find a great bra if you’re a D cup or larger. What it is not easy is to find is a bra if you are a larger band size and a smaller cup size. … Read More
By HOLLY JACKSON
Like many of us I’ve spent an awful lot of time watching television lately. One of my new quarantine favorites is Foyle’s War: a wartime mystery drama that features great fashion, ethical quandaries and fabulous female characters. I’ve always loved the practical and pretty fashions of the 1940’s and admired the sorts of creativity that were born from serious hardship. The episode I watched last night … Read More
The Lise Charmel design signature: juxtaposing exclusive embroidery, guipure and lace to enhance a painterly canvas of soft, silky fabrics is manifest here in the Folies D’Iris collection delivering this Spring. The explosion of color, possible through the technical expertise for which the brand is renown, is executed beautifully in twelve styles, bras (30-40, A-E), panties and lounge pieces (XS-XXL) that anchor the exquisite collection. Lise Charmel, once again, curates … Read More