Some days, you want what is the tried and true. It’s easy to get seduced by fancy laces and embroidered details, but what most women tend to reach for on a regular basis are the most comfortable basics. On Gossamer’s latest additions to their ‘Next To Nothing’ line add more lightweight 4 way stretch, microfiber options to layer up with on days where you feel like wearing nothing. It’s a … Read More
By ELLEN LEWIS

It’s no secret that I love socks. My tenure as a hosiery buyer at Macy’s (before it was a national behemoth) was one of the most creative jobs of my career. I am always perusing sock departments just to see what’s out there. I also believe that socks, like any other accessory, can be a great statement maker, even for us New Yorkers whose apparel tends to … Read More
By ELLEN LEWIS

Isn’t Paris amazing! Asked this question every year after I return from the Interfilière and Salon International de la Lingerie shows, I am hard pressed to respond. Paris, for me, is all about working the shows. I always find inspiration and this year, my market intelligence has been re-confirmed. Today’s review is focused on the fabrics, colors and consumer direction for the future of Intimate Apparel. … Read More
By ELLEN LEWIS
Camille Roucher
There are major transitions happening in the Intimate’s industry at the moment. New concepts are changing design and development perspective and how we sell. One of the most important shifts is the growing power of indie brands and the way they choose to do business. Because of social media, young independent designers have found a voice. But can they sustain it financially? This question has … Read More
By ALISON CONNOLLY

The last time we featured Voiment Intimates on Lingerie Briefs (July 2017), the brand had just launched its initial capsule collection, and its co-founders Yuman He and Ruwen Song were fresh from having graduated from London College of Fashion (with first class honors, naturally). It’s a pleasure to now take a look at how the brand has evolved over the past year and a half, and not … Read More
By ELLEN LEWIS

The British may be picking their way through a political minefield at the moment, but that hasn’t stopped their creative spirit. Still kitschy and unabashedly eclectic, there are always cool items of lingerie design interest at the Paris shows. (More from Salon International de la Lingerie next week) Today, I am focused on the private Paris appointment scene where more and more brands are pooling their resources … Read More

Body Hugging Bamboo is the exciting new collection from MAGIC Bodyfashion made from natural, green and eco-friendly raw bamboo fibres. The unique properties of bamboo fabric (softness, better ventilation than cotton, moisture absorbent and anti-allergenic) combined with the durability provides a perfect alternative to traditional textiles and MAGIC have made extra sure that they only use sustainable bamboo species, regularly visiting their suppliers to ensure good working conditions and reforestation.… Read More
