All posts by

Ellen Lewis

By Ali Cudby

August may be a month for your friends and neighbors to drift into the lazy haze of summer, but if you work in the lingerie industry, this is a busy month for working on the buying and planning side of your retail business.  Yes, it’s trade show season again.  After jaunts through Paris and Miami, this week the madness descends on New York City, where there will … Read More


By Lindsey Borchard

It’s been awhile since I posted and that’s because I have been relishing in this little cutie!

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Welcome James Leonard Borchard who was born on May 25th at 8:51pm, 8 lbs. 9oz and 21 inches long.

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Funny enough my labor and delivery were a piece of cake compared to my pregnancy. I was induced due to his heart rate dropping during a routine test 5 days … Read More


Hooked-Up-Shapewear-on-Lingerie-Briefs-.

I met Tara Cavoise two years ago in a Starbucks halfway between her home in Albany and my office in Westchester, NY. She had called me to engage my opinion about a business she was developing for an innovative shapewear product.  I was highly skeptical.  After all, at the time shapewear companies were coming out of the woodwork with a myriad of claims about the next best thing in in … Read More


smallerlogoYes2Submitted by Jo Nicewicz Carville who owns
Jo Karen with her partner Karen Bender in Acton, Massachusetts 

Having my own shop was something I had always wanted to do. I had actually looked at gift shops before I had children but decided to put that on hold and begin to raise a family. I was fortunate to be able to stay at home while my children were young. As soon … Read More


By Tomima Edmark

Think you know your true bra size? There’s only one foolproof way to find out, and it might surprise you to hear it involves the much-maligned strapless bra. Sound a bit counter intuitive, especially given the prevalence of strapless fashion disasters? Here’s why it makes perfect sense.

Strapless bras are sized in the same way as all other bra styles. Some ladies make the mistake of believing … Read More


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