A wedding is all about full-on attention, which any bride deserves. But it’s not about over-exposure. Let’s face it, every bride welcomes a little umph (of some kind) on her special day, but I guarantee, she doesn’t want a nip-slip while walking down the aisle. So, it’s very serendipitous that the Forever Group’s BeConfident® solutions brand is available to perform its magic. These handy lingerie accessories are focused entirely on … Read More
By ESTELLE PULESTON
When intimates and influencing collide, it’s typically in the form of a collaborative campaign or collection between the influencer and an existing lingerie brand. After all, this industry is not an easy one to enter alone when you have no background in clothing design.
Yet that’s exactly what former graphic designer turned highly-successful fashion content creator Michèle Krüsi did when she founded Leonessa, and then single-handedly … Read More
By ELLEN LEWIS
Sports Bras were already a distinctly American lingerie business driver prior to the Pandemic. But the shift in priorities precipitated by that phenomenon catapulted the category into another volume dimension. Lucky were the brands who previously staked a claim to this terrain. The plethora of companies actively pursuing sports and activewear apparel is extensive. Because Lingerie Briefs plays specifically to an Intimate Apparel audience, this post focuses … Read More
If you look up the meaning of essential in the dictionary, you will read the following: something of utmost importance: basic and necessary. What a perfect definition for a bra. For most women, a bra is indispensable. It could be worn for a bounty of reasons, but when it comes to basics, Natori Lingerie has rounded up a stable of styles that meet a multitude of elemental lingerie needs. Nine … Read More
By ELLEN LEWIS
Fourteen years ago this month, I launched the Lingerie Briefs Brand with a blog about a horse and the Wacoal Simone Maximum Impact Sports Bra. Happy Anniversary to us both! The story was titled ‘State of Grace’. The metaphor was/is clear. Horses make me feel free. This bra provides the support I need when I ride. It’s all about the freedom that comfort provides. I searched … Read More
I was perusing Instagram a few weeks ago and came across Stephanie’s flower photos which, in my opinion, were incredibly beautiful. I was inspired. These images were simultaneously lyrical and lusty. I contacted her to tell her so. As often is the case when we brainstorm, her perspective was completely in sync with mine. We decided to collaborate on this editorial. The message is simple. The harmony between flowers … Read More
By ESTELLE PULESTON
Named after the sassy, self-confident female lead in gangster classic Bugsy Malone, Tallulah Love is a moderately-priced lingerie brand with all the fanciness and individuality of a much more expensive one. Describing its style as French-inspired opulence with a dash of British quirkiness, its main focus is on sumptuous satin and lace bra sets adorned with all manner of pretty touches, from ruffled edges to embroidered hummingbirds.… Read More