Le Mystere introduces their full coverage, unlined Cut & Sew Bra in eco-friendly lace and trims to create a sustainable approach to beautiful everyday support. This lace showstopper is designed with a specially sourced cotton lace galloon from an Oeko-Tex certified supplier from Germany. It pairs organic cotton yarns with a nylon-spandex blend to create a refined and delicate scalloped edge lace. 
Supportive 3-section cup is designed to give a … Read More
The color canyon rose is a ‘WOW” success story in the Fit Fully Yours Elise collection. Now, this rich, delightful hue will be launched on the best-selling Serena bra and panty arriving in May. This gorgeous shade has been lauded by retailers for its shape enhancing effect and retailers say fans are eagerly waiting to add this color to their lingerie wardrobe. The Fit Fully Yours brand is extremely popular … Read More
Soft, sensual and new for Spring, Montelle’s Wanderlust collection will transport you to calming innerpeace and tranquility. The soothing silvery-blue ‘Heaven’ palette sets the tone for these sheer, supportive designs that are rich with lustrous lace and romantic rose detailing.
Wanderlust Wire-Free Bra
A Montelle best-seller, the Wire-Free Bra has been reimagined in this eretheral blue for the new Wanderlust collection. 
Beautiful, stretch glass yarn lace with romantic rose motif … Read More
With vacation season on the horizon, Panache has introduced three new swimwear collections for the Spring/Summer 2022 season! These new fashion groups are certain to make a splash while offering ultimate fit and support. Let’s dive in!
For a flattering, plunging look, Onyx Chic (above) is a must-have! A truly glamorous collection that doesn’t compromise on fit or support, Panache’s new launch offers both a plunge swimsuit and plunge bikini … Read More
by ASI EFROS
I’m excited to have spoken with a connoisseur of all things intimate, Guido Campello, Co-CEO of Journelle. In this must-watch “Intimate Talks” interview, Guido shares the history of his family’s lingerie business, as well as speaks on the subjects of creative entrepreneurship, education, inclusivity, and innovation.
Guido Campello was born and raised in Miami in a family of immigrants who embodied the best traditions … Read More
The latest addition to b.wow’d is a must-have wire free bra that is an instant add to cart for spring.
The NEW b.wow’d Wire Free Bra by b.tempt’d is everything a bra should be — versatile, comfy and chic — all without the underwire!
This style features a scalloped neckline that you’ll want to show off, along with removable foam pads that provide shaping and modesty. The straps can be … Read More
By ASI EFROS
“Wear lingerie you want, not the one you must,” is a motto of an extraordinary high-end lingerie company, based in Poland. Movelle lingerie has been created to free feminine confidence and build self-esteem, allowing each woman to conquer the world on her terms.
Leia Longline Bra and Briefs
The founder, Magdalena Palmer, is the epitome of honesty, and appreciation for her craft, as well as for the … Read More