Briefs

By ELLEN LEWIS

Implicite Lingerie Sexy Top as featured on Lingerie Briefs

A few weeks ago, I was having a lingerie product conversation with my colleague, Adrienne Coléon Gaskell, Director of Communications for Simone Pérèle and sister brand Implicite US. In our discussion about the Implicite brand, she asked me a rhetorical question: What is sexy?  To quote her: “not the lingerie itself, but rather the conversation between the lingerie and the person who wears it”. What a … Read More


By ELLEN LEWIS

Humpback whale photographe by Nina Moysi for Lingerie Briefs

Usually, by the time I return to Cabo San Lucas each March, the hump backs have begun their migration back to Alaska from their warm Mexican breeding grounds. But this year, it has been unusually cool here and as a result, there are still plenty of whales and their offspring offshore. Not one to miss an obvious opportunity, I decided to hire a boat and try this … Read More


By ELLEN LEWIS

NATURAL skin Organic Essentials on Lingerie BriefsNATURAL skin
Organic Essentials

There was a definite uptick at CurvExpo in February. The show was larger, the layout was friendlier and the special events were pertinent to the current cultural shifts impacting the industry. For my part, as a veteran Intimates merchant, it’s still all about product and the social movements that guide its development. I was able to solidify my thoughts on subjects that are … Read More


By ELLEN LEWIS

Harlow & Fox at Lingerie Selection as featured on Lingerie BriefsHarlow & Fox

Bartenders, waitresses, administrative assistants; these jobs are what many young designers do to fund their real passion, Lingerie Design. Unwilling to compromise their creativity, they have developed new sales channels; pop ups and Instagram for example. As young Indie designers resist mainstream career routes, they plant seedlings nurturing the market with new ideas.

The Lingerie Selection is a small boutique show that enables … Read More


By ELLEN LEWIS

Cadolle Lingerie photographed by Stephanie Hynes for Lingeire Briefs

In the study of French lingerie I would be hard pressed to not mention the House of Cadolle. Founded on the premise that well-being as well as seduction is the underpinning to female empowerment, the company has, for 130 years, been dedicated to serving women. Birthed in 1889 when founder Hermione secured the first bra patent at the Paris World Exhibition, this eponymous brand has been … Read More


By ELLEN LEWIS

Salon International de la Lingerie 2019 featured on Lingerie Briefs

Today’s exposé is a testimony to the Fall 2019 style direction that was on display at the recent Salon International de la Lingerie, Eurovet’s premiere European Intimate Apparel show.  This exposition was all about the brands, their products and the vision seeded at Interfilère last year. In 2018 we spoke of the emerging focus on the body “more as a subject and less as an object”. … Read More


By ELLEN LEWIS

Gallerie Hugo in Paris France as featured on Lingerie Briefs

Prior to the show in Paris, I was wandering around the Marais on my way to a meeting when I happened upon the Gallerie Hugo (pictured here with a bit of glare).  This explosion of color was a welcome respite on a grey and rainy day. I actually stopped to take a look. I never know how I might use imagery I come across on the blog. … Read More


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