In my last Retail Briefs column we began looking at branding in the world of lingerie. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.” . . . READ MORE… Read More
Retail feedback on the future potential of the Le Mystѐre Brand has been amazing. As some of you might remember, it was in this column last December that I predicted that the new management and design team spearheading Le Mystѐre’s transformation would put this great brand back on track. Well I was right. With several new collections, I had difficulty pinpointing which product to highlight. Stepping out of … Read More
Today, in her column, Intimate Vision, Marina takes us on a tour of the “Fiery, Fierce and Fearless Fashion Illustrations of Tony Viramontes”
The trail-blazing star of Tony Viramontes brightens the skies once again, spotlighting hand-drawn fashion illustration during the Instagram-obsessed fashion month of September. Fashion illustration on the center stage is quite timely . . . READ MORE… Read More
Today in his column on Johnny Lingerie, John explores the fit virtues of cut and sew bras.
For a variety of reasons, it seems many women’s self-images are dependent upon and expressed through their bra issues. Now I am not a psychologist but I do have my PhDoubleD in bras and bra fitting. But we’ll save that analysis for another post. . . . READ MORE… Read More
This past Sunday we took my 7 month old grandson to the Maritime Aquarium in Norwalk, Connecticut, an excellent regional venue for marine education. I was sure that big colorful fish swimming around in large tanks of moving water would be excellent nurture for his developing baby brain, feeding his future imagination and intellect. He seemed captivated for about 30 minutes before he fell asleep for the duration. We decided … Read More
Today, I introduce our new Bridal Briefs blogger, Adrine Bimanand, entrepreneur and design spirit behind her very own online wedding business.
Adrine and I met in August while she was working the Absolutely Lingerie Booth at Curve NY. In the process of culling through the Mimi Holliday and Valery lines in search of great bridal lingerie styles, Adrine happened to mention her online luxury bridal accessory business, Creative Touch and … Read More
Many years ago, in a lifestyle far far away, before I had a custom made body by baby(s), I spent time sculling through the intimates market looking for product ideas and partners that would work with the challenge that we, at Macy’s, had been given to develop great brands. The lingerie market back then, dare I give the date, 1985, was a sea of blue and pink, and I, fresh … Read More