Today in his column on Johnny Lingerie, John explores the fit virtues of cut and sew bras.
For a variety of reasons, it seems many women’s self-images are dependent upon and expressed through their bra issues. Now I am not a psychologist but I do have my PhDoubleD in bras and bra fitting. But we’ll save that analysis for another post. . . . READ MORE… Read More
This past Sunday we took my 7 month old grandson to the Maritime Aquarium in Norwalk, Connecticut, an excellent regional venue for marine education. I was sure that big colorful fish swimming around in large tanks of moving water would be excellent nurture for his developing baby brain, feeding his future imagination and intellect. He seemed captivated for about 30 minutes before he fell asleep for the duration. We decided … Read More
Today, I introduce our new Bridal Briefs blogger, Adrine Bimanand, entrepreneur and design spirit behind her very own online wedding business.
Adrine and I met in August while she was working the Absolutely Lingerie Booth at Curve NY. In the process of culling through the Mimi Holliday and Valery lines in search of great bridal lingerie styles, Adrine happened to mention her online luxury bridal accessory business, Creative Touch and … Read More
Many years ago, in a lifestyle far far away, before I had a custom made body by baby(s), I spent time sculling through the intimates market looking for product ideas and partners that would work with the challenge that we, at Macy’s, had been given to develop great brands. The lingerie market back then, dare I give the date, 1985, was a sea of blue and pink, and I, fresh … Read More
I have been to Paris more times than I can count for a variety of reasons: school, work, and pleasure. As you might imagine, I have seen both the required sites as well as many niche venues worthy of investigation, some of them multiple times. But as luck would have it, I have never been inside the Paris Opera; my timing was never right. This 19th century Beaux Arts … Read More
Ali Cudby tackles the essence of Branding in a new series beginning this week in our Retail Briefs column.
Branding is a lingerie store’s greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark. … READ MORE… Read More
There is always emerging talent percolating in the Intimates market and I watch very carefully to see which labels appear to have “legs”. I tend to wait to see who survives several seasons, ships on time, develops new product with continuity and has a focused vision with customers returning for more. Those are the collections I like to highlight, because, in fact, they appear to be establishing themselves as true … Read More