When my sister and I were young, we used to scour my mother’s jewelry box, designating possession of each piece of her personal collection to be bestowed upon us after she was gone. Seems a bit coldhearted, but apparently normal behavior for little girls whose naivety prevented us from any real grasp on the proprietary meaning of such precious baubles. Our intent was merely the realm of imagination, a stealth journey into the future where … Read More
Once and awhile I come upon a marketing idea that hits a particular merchandising nerve. This is just what happened with the Sybaris Lingerie brand, high-end intimates from France, whose gorgeous underpinnings I have admired for some time, but could not figure out how to integrate into the American specialty store milieu. But last week, while I was reviewing the current assortment, I had an “A Ha” moment. This is an old world family owned … Read More
Several years ago I had the opportunity to visit my daughter while she was studying textiles at The Glasgow School of Art in Scotland. Having never been there before, my pre-conceived notion led me to believe that I would spend my vacation in a rain smitten enclave while conjuring up fantasies of Brigadoon. I imagined myself in the gloaming, that grey-blue twilight just before sunrise and after sunset. I was not far off in my … Read More
I think we can all agree that innovation is the catalyst of forward movement in any industry. So when I was introduced to the award winning patented technology of the Irish based foundations brand, Embrace® at Curve last February,
I decided to dig deeper. What I discovered was a revolutionary construction system that allows the frame of the bra to float free from the garment but remain stable on the torso. This Internal Support System … Read More
Since I think of myself more as a curator than an actual artist, the discovery of raw talent with a sustainable vision is the way I nourish my own creative appetite. What makes the Curve show so satisfying is the ability to find an idea, a style or a designer whose presence in the Lingerie market is destined to make a difference. There is a variety of contributions that a well-conceived product can transfer to … Read More
Colorful 2013 collections from Ari Dein, Bordelle, Karen Lu, Yummie Tummie and Fleur of England at CurveNY.
I have always believed in the power of color; its impact on merchandising and the way this visual tool can drive sales. So, I was really pleased to see this message at CurveNY this week. It was a virtual garden blooming in the Javits Center with the injection of color into every class of intimate apparel for spring … Read More
Rejuvenation of luxury market brands at CurveNY ~ Olivia Von Halle, Naked Princess & Jane Woolrich.
CurveNY is always an education and Day One at the show did not disappoint. I remained disciplined, for once, navigating the entire exhibit to gain an overview before getting pulled in to any booths by vendors wanting to preview their Spring 2013 product. There will be much to report, but for me, the first pass was all about the … Read More