One of the cardinal rules of retail merchandising is the simple fact that a merchant has about 15 seconds to seduce a customer before she or he disappears into the dust. It does not matter if it’s a brick and mortar store, an on line boutique or a brand competing for a buyer’s attention. When I was trained, ions ago, on the Executive Training Squad of the venerable Abraham & … Read More
Great merchandising comes in many forms. I found a new product at Curve NY this week that covers all Lingerie categories all the time and yet it cannot be worn. Intimates Market 24/7 transforms the way a manufacturer showcases a collection and communicates with buyers. Naturally, it lives 100 % on the Internet. Participating brands work directly on line with registered buyers and registered buyers work directly with those brands. … Read More
Based on the huge success of the London Lingerie Collective, our friends from the other side of the pond staged their second New York rendition of this unique Indie Intimate Design show including 10 brands that were highlighted in a sunlit venue at Studio 320. Labels such as Noe Undergarments, Dottie’s Delights, Vedette, Underprotection, Lascivious, Kris Soonik, Madame Supertrash, Relique, Kallist, Darkest Star and Buenos Noches made themselves known.… Read More
Vibrant and colorful lingerie, legwear and packaging seen at CurveNY
… Opening day at CurveNY ~ highlighting several luxury lingerie brands.
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Wandering around NYC in between meetings today, I caught up with my friend and lingerie designer Marina Rybek, our Intimate Vision blogger and connoisseur of all things inspirational in the world at large. After lunch, and on the way to the Nippon Gallery to see the Essence of Kimono exhibit, we stopped at Duane Reade on 57th and 6th for some basic toiletries I had forgotten to pack. … Read More
Several months ago my industry colleagues from Easton International asked me to review the merchandising boards for the British based Pretty Polly Lingerie collection targeted to launch at Curve this August. I always check out new directions and this one really intrigues me because of my prior history as a legwear buyer. Pretty Polly is a mega hosiery force in the UK, with a 100 year heritage of quality leg … Read More