Briefs

By ELLEN LEWIS

 

Christine Silk Loungewear Seascape as featured on Lingerie BriefsSeascape

I am certainly not the first person to use the term “wearable art”. However, season after season, when I see the Christine collection, this is the only phrase that comes to mind. I am sure it’s because Christine, artist that she is, designs the prints herself. Applying them to a canvas of luscious silk from which she creates her signature loungewear shapes, she has, through … Read More


By ELLEN LEWIS

Shell Belle Couture Bridal Lingerie as featured on Lingerie Briefs

I don’t even know where to start when describing the Shell Belle Couture bridal brand. It’s an exquisite, showpiece of excellence, a cornucopia of lingerie detail expertly sewn, and a true paradigm of intimate design. In today’s world held hostage by on-line media the Shell Belle Couture campaign imagery sells its story effortlessly. I can vouch that this is all true because I just saw the new … Read More


By ELLEN LEWIS

Fleur du Mal Men's and Women's Lingerie as featured on Lingerie Briefs

As the lingerie category seeps into the men’s underwear space, “cultural boundaries” between men’s and women’s lingerie are blurring. I’ve already reflected on this ‘percolating phenomenon” last week in my Curve NY recap. Based on the sale’s response, particularly to the more traditionally feminine fabrics, this category should not be ignored. Recently, while continuing my foray into this evolving sector, I was introduced to Fleur du Read More


By ELLEN LEWIS

Lingerie Briefs Salon at Curve NY as featured on Lingerie Briefs

While I intend to showcase visual highlights mined from the Curve NY show, I have a few macro-observations I want to present. As a merchant, I am not only charged with identifying product with sales force, but also, I must sniff out shifts in consumer interest at a visceral level. This is the lingerie trade show where such vibes emerge. It is, by default of space availability, … Read More


By BECKY YEE

curveny burlesque

Curve-New York which returned to the Javits Center in February, brought in some new innovations and ways to tease the buyers with new items from their collection at the burlesque salon.  We caught up with Samantha Rose, the mastermind behind bringing more interactive highly shareable moments to tease the social media crowd with the excitement of curve. It should be noted that this showcase was originally scheduled … Read More


By ELLEN LEWIS

Cadolle Lingerie as featured on Lingerie BriefsCadolle

I have decided to split my market report in two parts because the Evolution and Curve NY show, although similar in their color/ print/ and shape reveal, had two very different vibes. To be perfectly honest, timing required that I debrief from the smaller exposition first.  Evolution was a limited array of boutique/ luxury brands portrayed in an intimate space. It started one day earlier than … Read More


Kilo Brava Celestial Sateen print lingerie as featured on Lingerie Briefs

Kilo Brava introduces their Spring 22 collections as a feel-good nod to the virtues of escapism. Inspired by moments reminiscent of Spring Break, Summer Camps and Weekend Getaways: skygazing, picnics, beachdays, gardening, and girls nights out define the brands sassy aesthetic.  This season is a sexy buffet of celestial motifs, pink gingham, lemons and lime, flowers, cabana stripes and sweater dressing. Known for their whimsical designs, cultural diversity, and tongue … Read More


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