Briefs

By ELLEN LEWIS

When Curve asked me if we might be interested in hosting a Lingerie Briefs Designer Salon at the New York show from Feb 27 to March 1, I was intrigued. My initial thoughts: we could create a Gallery of entrepreneurial brands, similar to the very popular Designer Gallery on our digital platform. Although our brand mission is to curate the entire Intimate Apparel Marketplace, I have always … Read More


Photographed By BECKY YEE

Photography of Red Lingerie for the Chinese New Year by Becky Yee as featured on Lingerie Briefs

In just a few weeks 1/6 of the world’s population will celebrate Chinese New Year. The annual holiday kicks off this year on Feb 1. Everyday activities are paused as the population begins several weeks of festivities.  The color red will be front, and center highlighted with gold as the Chinese people commence their annual jubilee, this time in honor of the tiger.

Photography of Red Lingerie for the Chinese New Year by Becky Yee as featured on Lingerie Briefs

Red is a … Read More


By LINDA DYETT

La Fille d'O as featured on Lingerie Briefs

For months now (maybe years), I’ve longed to profile La Fille d’O, the most daring, visionary, body-savvy, fit-savvy, and also fashion-savvy among today’s avant garde lingerie providers (and there are plenty of them). Whatever you think underwear is supposed to be, this indie Belgian lingerie wholesaler-etailer-retailer is here to dispute your premise. Yet I hesitated to write it up. La Fille has so much going on—an … Read More


By ELLEN LEWIS

Skin pajamas and Pluto robe as featured on Ellen Lewis on Lingerie BriefsSkin and Pluto

I am not particularly fond of blog lists rounding up the years gift ideas or proffering opinion on what are the best intimates in the market. These judgements are personal, a reflection of the authors tastes. We are a platform of merchandising information, not reviews.  It is never our intention to postulate.

But recently, in discussion with my partner Shirley and my social media … Read More


Skarlett Blue Minx Multi-Way T shirt bra as featured on Lingerie Briefs

When we first introduced the Skarlett Blue brand to this platform in 2015, we christened their Minx collection as “girly with a dollup of sass”.  Combining a sexy lace allure with everyday function provided a Skarlett Blue signature that has prevailed. Today, Minx remains a key performer in the Skarlett Blue stable boasting extended color and size availability. In fact, the unlined, lace balconette bra, was a worthy predecessor … Read More


Freya Swimwear Floral Haze Collection featured on Lingerie Briefs

Freya Swimwear captures the colorful spirit of Spring 22 with the launch of their new Floral Haze bathing suit collection this month. Created in a contemporary print inspired by the flower power attitude that defined the late 60’s and 70’s, these silhouettes are playful nods to our craving for a more fun-loving lifestyle. Whether a woman seeks lift, more cleavage or less coverage, these two bikini tops provide the renown … Read More


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