Briefs

By LINDA DYETTNegative Underwear as featured on Lingerie BriefsFor several decades now, I’ve been writing about fashion—a passion of mine—every aspect of it, from design and fabrication to merchandising, retailing, and etailing. And always I look for the restless leading edge—the clothes (including underwear) that turn away from predictable, cookie cutter styles and capture–or better yet intuit and inform–the mood and needs of the changing times.

That’s what Negative Underwear, the brand with the … Read More


By ELLEN LEWIS

CLO Intimo has featured on Lingerie Briefs

I have had a connection with Claudia Ochoa, founder of the CLO Intimo brand ever since I discovered her iconic Fortuna chemise some years ago at Curve. The fundamental reason is the symbiosis I feel between her creative acumen and the Lingerie Briefs mission. It is the focus on art, culture, and empowered femininity that informs her lingerie designs. Every season I am compelled to visit the … Read More


By ELLEN LEWIS

Hanro long nightgown in bright yellow as seen on Lingerie Briefs

I am not sure what excites me most about Hanro’s Laura gown, this brilliant yellow or the easy lounge shape, both of which defy old school sleepwear rules.  Personally, I laud both the color and the comfort factor. I already know that the cotton modal fabric will be incomparable in softness and unique in its construction. Like everything Hanro creates, it will be an investment … Read More


Skarlett Blue Plie Bralette as featured on Lingerie Briefs

Influenced by the functionality and flexibility required in ballet workwear, Skarlett Blue launches the Plie performance bralette. Constructed in an ultra-breathable Coolmax™ and Lycra™ Spandex fabric, this style is a perfect solution for low impact sports, wardrobe layers or simple loungewear. The seamless 2-ply front combined with the over the head feature creates soft supple support for sizes XS-L. Convertible fully adjustable straps, a flat one inch under band … Read More


By ELLEN LEWIS

Maison Lejaby 3-part bra for great support up to H cups as featured on Lingerie Briefs

One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased … Read More


Rêve de Jouy collection by Antigel from the Lise Charmel Group as featured on Lingerie Briefs

Once again, the Lise Charmel Group features an innovative collection anchored by a contemporary design rooted in French artistry. This month it’s the Rêve de Jouy collection by Antigel, the brand’s ode to the young at heart. This famed Toiles de Jouy pattern, developed in France in 1760, has been digitally reinterpreted for these styles into a vibrant, modern, and exclusive print.  A robust assortment of 20 styles including and … Read More


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