By ASI EFROS
Two highly anticipated and magnificent trade shows, Salon International de la Lingerie and Interfilière, reigned over Paris for three days from June 18th to 20th, 2022, to share the beauty of creation with the world.
For the first time after the confinement of the COVID-19 pandemic, the halls of the Porte de Versailles came to life featuring bursts of color, bold graphic designs, sumptuous fabrics, and extravagant … Read More
It is with the utmost pleasure that Lingerie Briefs welcomes Carol Coelho Intimates to the Partner Spotlight family of brands. (Featured above and below are Carol Coelho Intimates Holiday 2022 Collections.)
The timeless elegance of Carol Coelho Intimates was greatly revered at Curve New York in February 2022. She unveiled her masterfully crafted bridal collection just in time to capture the “I do” crowd whose weddings were canceled during the … Read More
By ELLEN LEWIS
Curve NY
This Intimate Apparel Market has gone hybrid. To be very honest, it’s more complicated to preview in this post-pandemic era. The multi-faceted lingerie show landscape is now present in New York, Los Angeles, San Francisco, and Montreal. Add to this smorgasbord the plethora of virtual options and we have more venues for brand review than ever before. It’s a two-edged sword. More travel for the … Read More
It is the complexity of design blooming in Lise Charmel’s French atelier that sets the brand’s creative vision apart. This month, the Aveu en Fleurs Collection, reminiscent of a bountiful summer rose garden, will deliver to stores. A 15-piece arrangement of six bras, 5 panties and 4 lounge pieces, are intricately crafted into a lush lingerie bouquet of color, print, embroidery, and silk satin. The deep color palette, pink, fuchsia, … Read More
By ELLEN LEWIS
FIRE
The reason I am always drawn to the Clo Intimo brand is because of the stories behind each collection. Clo’s ability to use these tales to amplify best-selling styles from new perspectives exemplifies a merchandising acumen perfectly in sync with the current marketing trends.
This season, the design inspiration is founded in natures four elements: fire, earth, air and water. This narrative is particularly meaningful to … Read More
Photographed by BECKY YEE
Dorina
The lingerie styles in this exclusive fashion editorial photographed by Becky Yee create an enigma. Skin-colored intimates attempt to conceal while still revealing. It’s one thing to be completely nude, but the hidden mystery of just a little something left to the imagination is even more appealing. In effect, it is an evocative suggestion of what lies beneath. It is subtle exposure, enhanced by the … Read More
The following post by guest writer Allie Cooper taps into the evolution of the Victoria Secret business. I always hesitate to cover VS because I worked with them (as clients) for 14 years of my career. I respected them as merchants despite the challenges sometimes presented by their corporate code. When they missed the cultural pulse several years ago and other writers called them out, I knew that they would … Read More