By ELLEN LEWIS
Indie designer, entrepreneur and millennial innovator, Madalynne Flanigan has redefined the 21st century definition of success in the Lingerie Industry. I met Maddie at a trade show several years ago, a sales channel she has relinquished for a unique brand model that has fueled her successful intimate’s business. Insight into Maddie’s career trajectory reveals how this generation has reshaped a start up business to survive and … Read More
By ELLEN LEWIS
As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change. It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk … Read More
By ELLEN LEWIS
If you walk through the aisles of any supermarket here in Mexico, you will see entire shelves filled with Salsa (much the same as spaghetti sauces dominate the pasta aisles in the USA). BTW, I am not referring to the chopped appetizer we Americanos serve with chips. I am talking about variations of hot, spicy or as they say in Spanish, picante toppings that defy our definition … Read More
By ELLEN LEWIS
If you live anywhere where the sky expands beyond the horizon like it does here in Cabo San Lucas, you will understand my analogy of tie dye silk to the color of wind. This is particularly true at sunrise and sunset when breezes move through shifting clouds weaving streams of pink and blue into a stunning tapestry of natural color. If one stays in the moment, one … Read More
By ELLEN LEWIS
A few months ago I chatted on the phone with Dita Von Teese, ostensibly to discuss her current lingerie collection. The discussion segued into various subjects after I explained that I really didn’t want to do an interview. Dita has been interviewed a gazillion times. I wanted to highlight what inspires her vision of intimate apparel. We considered that Dita might be able to send me … Read More
by ELLEN LEWIS
We are thrilled to introduce our newest Spotlight Partner, Natori Lingerie. I have personally followed their journey throughout my career, inspired by their brand messaging. It represents many of the values to which we aspire at Lingerie Briefs: consistency, quality product, artistry and female empowerment. We are pleased to welcome them on board with this exposé on their new neutrals!
Natori’s best-selling bras are now available … Read More
By HOLLY JACKSON
When I was younger I thought that only women with larger cup sizes had lingerie issues. It must be so easy, I thought, when you could just walk into a lingerie store and buy anything on the rack! It wasn’t until I got older and developed a group of friends who had a wide variety of body types that I realized that petite women had just as … Read More