Briefs

By ELLEN LEWIS

Chantelle Norah Underwire molded t-shirt bra as featured on Lingerie Briefs

Here’s what I admire about the Chantelle brand: they understand the American consumer. As a 140-year-old French corsetry company, shifting gears from the brand’s signature elegance to our culture’s obsession with functionality could have been a huge obstacle.  Instead, they successfully merged elegance with practicality, resulting in an array of beautifully executed styles that are fashionable as well as practical. And, they get the sizing issue, the … Read More


By ELLEN LEWIS

NK IMODE silk culottes from the Dylan collection as featured on Lingerie Briefs

I have a natural affinity for the ocean, its rhythm, and the clarity of thought it evokes. The symbiosis of silk intimates with stone, water and light is a powerful statement about femininity and the transformative powers of silk lingerie. These images of NK IMODE’s Dylan collection photographed by Canadian artist Olivia Van Dyke for Fall 2020 are a provocative expression of this vision.

NK IMODE silk chemise from the Dylan collection as featured on Lingerie Briefs

Silk is … Read More


By ELLEN LEWIS

Dora Larsen Lingerie as featured on Lingerie Briefs

During the Covid19 lockdown, restricted to my neighborhood in Connecticut, I was re-introduced to the exquisite floral evolution of the Northeastern USA springtime.  I had not seen it in 7 years as I am usually in Mexico. Walking daily from mid-March on, I have witnessed a daily explosion of color, taking the time to actually “see” natures amazing kaleidoscope.  In fact, I have incorporated some of these … Read More


By ELLEN LEWIS

Curve Connect as featured on Lingerie Briefs

There is nothing quite like the live interplay between people and product. For a merchant, discovery is energizing: a promise of profit and inspiration. But Covid19 has interrupted all of this, forced us to reexamine priorities and to envision new paths to success. How serendipitous, that Curvexpo was already researching a brand-new approach to their physical trade show when the pandemic hit and abruptly shut down our … Read More


By ELLEN LEWIS

A New Digital Lingerie Platform for Buyers and Brands

Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.

This is what Samantha Chang has done for our Lingerie Community.  This week, she launched the Evolution Concept Read More


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