by ELLEN LEWIS | Several weeks ago I was interviewed by Brandon Roe, publisher of The Fashion Consumer, a Podcast featuring experts from the fashion world offering fresh ideas and insights to better understand the ever-changing fashion consumer (www.FashionConsumer.com). Our discussion focused on the evolution of tastes and technology development that has caused fundamental shifts in the lingerie business. Brandon was interested in my perspective due to my … Read More
In the past few weeks, we’ve posted several blogs about the transition of sleepwear and loungewear into street wear. Many ready to wear designers have integrated lingerie and swimwear into their vernacular creating lifestyle brands that are in sync with the casual attitude so prevalent in the American culture. This is not a new mantra in the Intimate Apparel business. It started some years ago (when my own girls began … Read More
By ELLEN LEWIS
I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH … Read More
By ELLEN LEWIS
The Rya Collection is a smorgasbord of luxury lingerie desserts, not so different than a Viennese table at a wedding party: an over the top offering of confections, designed to seduce the eye into one more moment of indulgence. It’s no wonder that Rya is recognized as an exemplary source of bridal sleepwear. Founder Flora Backer (former creative head of Flora Nikrooz) is known for her amazing … Read More
By ELLEN LEWIS
What is the meaning of exposure, a word with so many innuendos; it is almost as elusive as these images from the Coucou Lola collection from Only Hearts. This pink melon interpretation is balletic, elusive, ephemeral and beautiful to see. But, to share them on social media, these artfully photographed photos had to be altered because of “exposure”. Exposure is about education, not suppression. It is … Read More
By ELLEN LEWIS
Considering the fact that tourists travel to Mexico for one week vacations and have the time of their life, I feel somewhat remiss for even admitting that every time I return here, I go through a transition that usually takes at least 2 weeks. New York to Cabo San Lucas: it’s like trying to stop a bouncing ball before it rolls away. Finding equilibrium takes time. Assuredly, … Read More
By ELLEN LEWIS
A few weeks ago, I was having a lingerie product conversation with my colleague, Adrienne Coléon Gaskell, Director of Communications for Simone Pérèle and sister brand Implicite US. In our discussion about the Implicite brand, she asked me a rhetorical question: What is sexy? To quote her: “not the lingerie itself, but rather the conversation between the lingerie and the person who wears it”. What a … Read More