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Despite our continued lockdown, Katherine Hamilton continues to see demand grow for her exquisite luxury lingerie in 26-38 D-HH. Katherine and her team continue to work hard behind the scenes getting ready to launch her much in demand AW20 collection. Today, we are delighted to reveal the second of Katherine Hamilton’s brand new never- seen-before AW20 styles – VIVIAN, now available on the Katherine Hamilton website.The Vivian collection … Read More


by ELLEN LEWIS

PJ Harlow Grazer Satin Face Mask as seen on Good Morning America and featured on Lingerie BriefsI was planning to write a recap of many suppliers offering face masks options, but when I saw P.J. Harlow’s designs, I decided to zero in. There are a boatload of mask businesses debuting. Without a doubt, face masks will become an integral part of store inventories, particularly specialty operations and e-commerce. For lingerie entrepreneurs this channel is a clear win, an accessory they would be remiss … Read More


Something beautiful is blooming at Maison Lejaby this Spring. The Belrose Collection, in a soft lily print, replicates the iconic Miss Lejaby best-selling shape and fit. Captured in 4 key styles, these pieces are a beautiful floral addition to the Maison Lejaby Lingerie Garden.

Using a French semi rigid lace for the bras and a very supple stretch jacquard lace for the panties, these designs are trimmed with an … Read More


b.tempt’d: WFH Essentials - Future Foundation Wire Free T-Shirt Bra on Lingerie Briefsb.tempt’d is keeping it comfy and casual with these work from home essentials. These super soft and insanely comfortable basics will get you through the day!Future Foundation Wire Free T-Shirt Bra featured on Lingerie BriefsThe Future Foundation Wire Free Bra is the perfect staple for lounging or working from home. The super soft, supple fabric is lightweight and wearable anywhere. Future Foundation Wire Free T-Shirt Bra featured on Lingerie BriefsThis is the wire free bra you’ll forget you’re wearing while WFH!

Future Foundation Ultra Soft Bralette featured on Lingerie BriefsIf there is a crop top … Read More


By ELLEN LEWISBra30 tank tops as featured on Lingerie Briefs

At the moment, it’s probably not particularly politic for me to use the word hero in reference to a lingerie product, but I am a merchant at heart. In conversations with stores during the past few weeks, in specific, Forever Yours Lingerie in British Columbia, the Bra:30 collection has definitely been heroic. Owner Sonya Perkin’s fabulous Instagram stories portraying just how easy and comfortable these bra tops … Read More


by CLAIRE EMMA HARRIS (founder, Emma Harris Luxury Lingerie Atelier in Derbyshire, England)

The early months of 2020 saw new business relationships blooming, both current and new stockists loved my new collections. Newly designed collection Melody was proving a huge hit & the orders for the upcoming months were greater than expected. 2020 was looking very promising.

Then Covid-19 hit.

Thinking back, I was glued to the news, waiting for … Read More


Lise Charmel Folies D'Iris Collection as featured on Lingerie Briefs

The Lise Charmel design signature: juxtaposing exclusive embroidery, guipure and lace to enhance a painterly canvas of soft, silky fabrics is manifest here in the Folies D’Iris collection delivering this Spring. The explosion of color, possible through the technical expertise for which the brand is renown, is executed beautifully in twelve styles, bras (30-40, A-E), panties and lounge pieces (XS-XXL) that anchor the exquisite collection. Lise Charmel, once again, curates … Read More


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