Spotlight on Skarlett Blue

Skarlett Blue Entice Full Cup bra to H cup as featured on Lingerie Briefs

I’ve been writing about Skarlett Blue Lingerie for the past 7 years, practically since its launch in 2014. The brand, rooted in the extraordinary technical bra fitting expertise of their mother company, Dana-Co, continues its ascent in the intimate’s market, unabated, even by the Pandemic. The collective creative approach executed by its diverse all female design team contributes to the design excellence manifest in the established collections that now define the Skarlett Blue aesthetic.

Skarlett Blue Entice Full Cup bra to H cup as featured on Lingerie Briefs

I’ve highlighted the brand’s careful approach to line building before. This month, once again, they are extending a bestselling style to full cup status with the expansion of the top selling Entice non-padded underwire bra to an H cup.Read More


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Skarlett Blue Minx Multi-Way T shirt bra as featured on Lingerie Briefs

When we first introduced the Skarlett Blue brand to this platform in 2015, we christened their Minx collection as “girly with a dollup of sass”.  Combining a sexy lace allure with everyday function provided a Skarlett Blue signature that has prevailed. Today, Minx remains a key performer in the Skarlett Blue stable boasting extended color and size availability. In fact, the unlined, lace balconette bra, was a worthy predecessor of the current natural shaping trend in lingerie. So, it is with great excitement that the arrival of their newest Minx iteration, the Minx Multi-Way T-Shirt Bra is now in stock.… Read More


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Skarlett Blue unlined longline lace bra and panty as seen on Lingerie Briefs

Skarlett Blue launches the Unveil Collection, a delicious lingerie treat for the holiday season. Sweet and sexy yet very functional, these styles embody the brand mission to deliver comfortable, pretty intimates with a touch of sass. Created with a combination of point d’esprit and a two-toned floral lace they are thoroughly modern interpretations of vintage shapes. The long line, unlined demi cup bra is constructed with seamed cups, and a 4” wide hook and eye back enabling support while convertible straps insure adjustability. The teddy and matching thong complete this group of underpinnings, a sumptuous gift for yourself and/ or a special friend sized A-DD.… Read More


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This month Skarlett Blue debuts the Reign collection, lounge inspired intimates that one might define as a Freestyle Bra and panty selection. As the lingerie market evolves and comfort commands design, the Reign bra stands out as a hybrid choice between a bralette and underwire construction. This bra has many features that ensure easy support, lift and projection including a hidden underwire, wide bottom band, lined center gore, adjustable straps, and darted cups. Engineered with a super soft, malleable, modal spandex, the bra and 3 matching panty shapes are light, supple, and very flexible.… Read More


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Skarlett Blue Plie Bralette as featured on Lingerie Briefs

Influenced by the functionality and flexibility required in ballet workwear, Skarlett Blue launches the Plie performance bralette. Constructed in an ultra-breathable Coolmax™ and Lycra™ Spandex fabric, this style is a perfect solution for low impact sports, wardrobe layers or simple loungewear. The seamless 2-ply front combined with the over the head feature creates soft supple support for sizes XS-L. Convertible fully adjustable straps, a flat one inch under band and the absence of padding and wires guarantee that Plié will stay in place and bend effortlessly with a woman’s body.… Read More


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Skarlett Blue Dreamer Ribbed Bodysuit as featured on Lingerie Briefs

Skarlett Blue’s venture into the loungewear market last year was not only smart merchandising it was unexpectedly clairvoyant. Although the category was growing in the Intimate Apparel market, one could not have known how a worldwide pandemic would forever change consumer priorities. Now, the brand’s focus on the category is more than farsighted, it’s good business. The current Dreamer Collection proves the point. Completely compliant with its customer profile, Skarlett Blue has developed two contemporary styles, a sassy thong bodysuit and casual tank chemise, that work effortlessly from “daytime to downtime”.  … Read More


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By ELLEN LEWIS

Today, we are very pleased to welcome Skarlett Blue Lingerie to our Partner Spotlight. Launched 5 years ago, this brand deserves kudos for its smart immersion into the Intimate Apparel market. It goes without saying that the Dana-Co development and production process anchoring the Skarlett Blue platform has contributed to the outstanding design and fit inherent in each style. But what appeals most to my merchandising psyche is how systematically they have evolved their collections through careful sales analysis and specialty store feedback on sizing.… Read More


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