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Maison Lejaby Bloom Collection as featured on Lingerie Briefs

Broderie Anglais, a Maison Lejaby  archival design signature, combines with a cool blue stripe to define this month’s spotlight, The Bloom Collection. White eyelet, pique, and woven stripes pronounce that summer is here. Think Bardot, the South of France, and nautical retreats.

Maison Lejaby Bloom Collection 3 part bra to H cup as featured on Lingerie Briefs

Crisp, fresh, pretty intimates are designed in a soft cotton knit that is detailed with Swiss embroidery. Four bra shapes:  the triangle (32-36, A-C), the full cup … Read More


Empreinte Presents Cassiopée Collection in Creamy Beige featured on Lingerie BriefsEmpreinte’s iconic Cassiopée collection is pure luxury that features delicate, glistening embroidery reminiscent of constellations in the night sky. This season, best-selling Cassiopée is offered in a soft, warm beige colour way – Creamy Beige. Showcasing botanically-inspired embroidery worked in pearlescent champagne, well-being and femininity are encapsulated in this exquisite lingerie collection. Invisible, comfortable, seductive and innovative – Cassiopée has become one of the brand’s top sellers since it was … Read More


Evocative Edge Underwire Bra by Wacoal in peach parfait featured on Lingerie BriefsSpring has finally arrived, and so have some new hues for all your favorite styles! Update your bra wardrobe for the new season with Wacoal’s best-selling styles in an array of stunning spring colors.

Forget pretty in pink. This spring, look pretty in Peach Parfait. The Evocative Edge Underwire Bra is now available in this gorgeous  shade. This style lifts your bustline up to one inch. With the matching panty … Read More


By ELLEN LEWIS

A few weeks ago, I saw this PJ Harlow® image posted on social media and had an Ah Ha merchandising moment which I shared with owner and founder Tina McMillan. PJ Harlow® has always catered to brides. Just scroll through their Instagram and the bridal message appears. But, and it’s an important But, nowhere was there a coordinated statement of the power of the PJ Harlow® bridal … Read More


Skarlett Blue Entice Full Cup bra to H cup as featured on Lingerie Briefs

I’ve been writing about Skarlett Blue Lingerie for the past 7 years, practically since its launch in 2014. The brand, rooted in the extraordinary technical bra fitting expertise of their mother company, Dana-Co, continues its ascent in the intimate’s market, unabated, even by the Pandemic. The collective creative approach executed by its diverse all female design team contributes to the design excellence manifest in the established collections that now define … Read More


Anita since 1886 is excited to introduce their new Clara underwire (#5858) featured on Lingerie BriefsAnita since 1886 is excited to introduce their new Clara underwire (#5858)! This lovely bra offers a feminine elegance with gently curved lines and functional details, which are all characteristics of the Clara series. With a new feature of a light and airy neckline, this bra in the neural sand tone looks great under spring and summer clothing.
Anita introduces their new Clara underwire (#5858) featured on Lingerie BriefsA modern, triangular look features a low-cut, semi-transparent neckline panel that … Read More


Natori Pure Luxe Seamless Bra as featured on Lingerie Briefs

Natori launches the Pure Luxe seamless bra expanding the reach of this bestselling collection. Delivering all the same attributes of the original 5-star contour style, this unlined version will extend its fit to size 40H. Constructed in a 2 ply soft microfiber fabric enhanced with a hidden power mesh, this design ensures the same lift and shape as the original contour bra without padding. The result is an ultra-smooth, natural … Read More


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