By HOLLY JACKSON
As far as I’m concerned, the Matilda bra is pretty much my platonic ideal of the perfect bra. It’s got it all: Support, lift, lightness, beautiful design, and it comes in tons of different colors. It’s a bestselling silhouette for Elomi for good reasons and it has a devoted following. It’s as popular on Instagram as it is in independent lingerie stores.
Storm delivering in May
Matilda … Read More
After a year of pajamas, loungewear and bralettes, women are easing back into more structured pieces with pretty, everyday lingerie that also feels a little bit special… and sexy.
Montelle Intimates’ new Cocoa Bliss collection has some very sexy and delicate features with great structure while still filling that role of comfortable, everyday lingerie sets. This new mix and match collection offers the ability to create perfect matching ensembles.
The … Read More
It sounds like Justin Timberlake’s 2007 platinum hit song, but bringing “Sexy Back” into our lingerie wardrobes is a definite trend and Chantelle Lingerie has done just that with their new Day to Night Collection. Without sacrificing the demand for comfort, they have created a modern interpretation of their tried-and-true silhouettes by combining comfortable yet supportive fit with their French fashion DNA. Utilizing the construction elements for which the … Read More
We are so pleased to welcome Fit Fully Yours Lingerie to our Partner Spotlight. The brand is recognized for its extensive range of sizes for women fitting AA-M cups, 28-44 bands and S-4XL. A robust assortment of fashion and basic intimates continues to fuel their popularity. Today’s highlight is the beautiful new Carmen collection, replete with retro-inspired polka dots that embrace a poetic symbol of femininity.
This sexy and … Read More
On Gossamer debuts its newest addition to the brand’s hugely popular Cabana Cotton Collection, the seamless cami bralette in heather grey. Satisfying every On Gossamer fan’s expectation for comfort, simplicity and softness, this style, designed in a long line silhouette, is sized to fit S-XL. The built in foam pads not only provide lift and shape, but also enable this bralette to be worn not only as a wardrobe … Read More
By ELLEN LEWIS
The comfort conversation has been a lingerie volume driver even before the Pandemic; escalating to full speed ahead as the world locked down. Women, seeking physical solace, turned their attention to bralettes and sports bras staving off a freefall in the intimate’s business. As we emerge from isolation, and begin to redirect our apparel preferences, a new bra design is taking root, a hybrid construction that combines … Read More
Feeling comfortable is one of the most (if not the most) important things when it comes to your lingerie. As something we wear all day, every day against our skin, investing in comfortable lingerie is a needs must. With working from home practices still in place, loungewear and multi-functional fashion pieces are prevalent now more than ever.
Cleo by Panache’s capsule collection for the SS21 season is a reflection … Read More