A Lingerie Insider

By Tomima Edmark

tdy_favorite_131107.vembedmedA little Hanky Panky never fails to make headlines, especially when it comes to the lingerie company whose faithful followers include celebrities like Jennifer Aniston, Cindy Crawford and Cher. Everyday women are also big fans. Over the last seven years, thousands of them have voted Hanky Panky thongs and panties among their top choices in my Annual Undies Awards.

Last week, TODAY show hosts, Kathie Lee and Hoda, revealed some of their favorite things, just in time for the holidays. The 4911 low-rise thong, one of Hanky Panky’s most popular styles, made the cut, along with its cousin the V-kini, which offers more coverage in back.… Read More


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By Tomima Edmark

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Ladies, do you buy underwear for the man in your life? According to market research, you probably do. Roughly two-thirds of men’s underwear is selected and purchased by women. The large number of women shopping at HisRoom.com bears this out. The fact is far more of us are buying underwear for them than they are for themselves.

I remember a survey a few years ago with some interesting findings on men’s underwear habits. It seems men on average are only actively involved in purchasing their own underwear for about 17 years of their lives.… Read More


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Mad About Structure

By Tomima Edmark
mad-men-fashion
I’m a big fan of the series Mad Men. The plots never fail to draw me in, and I couldn’t love the authentic look and feel of the sets more. I most look forward to seeing what the show’s women are wearing. The time period’s fashion staples – pencil skirts, snug sweaters, capri pants and dresses that nip in the waist – are meticulously recreated, right down to the garments worn under them.triumph-elasti-1963-gir

Those curve-flattering styles and flawlessly smooth finishes wouldn’t have been possible without highly-structured, near industrial-strength shapewear.… Read More


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By Tomima Edmark

Think you know your true bra size? There’s only one foolproof way to find out, and it might surprise you to hear it involves the much-maligned strapless bra. Sound a bit counter intuitive, especially given the prevalence of strapless fashion disasters? Here’s why it makes perfect sense.

Strapless bras are sized in the same way as all other bra styles. Some ladies make the mistake of believing they need to go down a band size to prevent a strapless bra from slipping and sliding.… Read More


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