Intimate Intelligence

Undressing For Success

by Richard Vincente


 Lana Del Rey had barely started her new life as the pop music world’s new ‘It Girl’ when she made a curious career move: posing in a What Katie Did bullet bra for I-D magazine and, soon afterwards, a Prada bodysuit for V magazine.

Both photos were published a month before the release of Lana’s first album and her sleepy, much-discussed performance on Saturday Night Live. Even though many people still didn’t know who she was (or whether she could sing), we had already seen her half-undressed.… ...Read more

The Retro-Porn Provocateurs

by Richard Vincente

Lingerie and pornography make strangely uncomfortable bedfellows.

You might expect the two industries would be as close as kissing cousins, since they’re often selling the same thing — human arousal — to the same people. The opportunities for cross-promotion should be endless.

But you won’t find La Senza product placements in your favorite Ron Jeremy flick or Hanky Panky ads on the hotel room adult channel. Most reputable fashion lingerie brands don’t want to be associated with porn culture, its explicit and often demeaning products or its grubby commercial values.… ...Read more

What’s In A Name?

For Lingerie Brands, It Might Be Confusion

by Richard Vincente ~
A not-so-funny thing happened last year when HOTmilk, the trendy New Zealand maternity label, was getting ready to launch its new men’s underwear brand, Milkman: someone beat them to market with a similar product, brand name and edgy sales pitch.


To make matters worse, the interloper was another Kiwi label, an upstart indie called Milk Underwear. Their debut just a few months ahead of Milkman‘s long-planned launch was possibly just coincidence and bad timing, but HOTmilk still claimed trademark infringement.… ...Read more

  by Richard Vincente

There’s been a lot of news coverage in the past few days about the latest victory for women in Saudi Arabia: the right to shop for lingerie and cosmetics in a harassment-free environment.

Yesterday was the first day that lingerie boutiques in KSA were required to have female-only sales staff, a move that will improve employment opportunities for Arab women and give them a tiny bit more freedom (and privacy).

Some people are calling it the “lingerie revolution”, even though it’s a small and somewhat patronizing step: it took a royal decree from King Abdullah to force retailers to heed a 6-year-old labor law that permitted women to work in underwear stores and, even then, an estimated 20% of shops are refusing to comply for fear of violating the stricter edicts of Qur’anic law.… ...Read more

The Year of Living Shamelessly

If the past year in lingerie could be summed up in a single word, it would be this: shameless.

It was a transformational year for fashion and for women, and the undiverse – what I call the broad spectrum of cultural, political and social currents that influence lingerie trends – was at the center of everything.

Shameless: it’s a word with damning connotations, often used as an accusation. As in, lacking shame, lacking decency, lacking values. But the meaning of that word also changed in 2011.… ...Read more

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